After running a personal branding workshop for a corporate client yesterday, I am still excitied by the possibilities that we came out of the day with – and I trust the client is too.
The feedback from the participants was positive and I will be following up with each of them in a few weeks to see if they have implemented the personal branding actions that they said they would – you know how it is when you get back to the office all the other stuff takes over!
Some people question the wisdom of allowing your employees to brand themselves – just take a look at Starbucks or Westjet to see the positive effects you can have on employee engagement and retention by letting indivduals be themselves with in the corporate brand – its powerful stuff!