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Jamaica

Cancer is personal, so it’s part of my brand

"You're not alone, in fact this type of cancer is the fastest growing type of oral cancer in men under 55, who do not smoke and are not heavy drinkers" That word "cancer" immediately causes a heightened level of awareness as well as obvious concern. Last October after a great summer vacation with my family in Jamaica and what I thought was a viral lump in my neck gland had… Read More »Cancer is personal, so it’s part of my brand

Where does the buck stop when it comes to brand experience?

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Our family has just returned from a relaxing and enjoyable vacation in Jamaica, a country I had never visited before and we were able to experience some really fun and unique moments on the island as well as really just switch off and unwind. Obviously I still had my 'branding hat' on and it was interesting to observe that the staff at our resort were generally not typical of what… Read More »Where does the buck stop when it comes to brand experience?