What does your business card communicate about your brand?
Last week John Baird, Foreign Secretary and one of the Canadian governments leading figures, caused a bit of storm with a recent business card re-design. He seems even to have strayed from the 'brand standards' that are recommended and his Chief of Staff even had to sign a disclaimer to formally acknowledge that his office was advised against the changes. There is always the challenge of wanting to have a… Read More »What does your business card communicate about your brand?