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Second Cup

Review Your Year With No Fear – What three words describe you?

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  One of the interactive exercises that I do with audiences in my keynotes and workshops is a corporate branding one. We split the room in to groups who are given the name of a coffee store and they have to come up with three words that best describe that store.  Usually I pick Starbucks (Expensive, American, Barista – are three common responses), Tim Hortons (Canadian, Timbits, Hockey) and Coffee… Read More »Review Your Year With No Fear – What three words describe you?