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Who are you fooling with your personal brand?

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Okay, I admit it, he got me – April Fool. One of my favourite business people Sir Richard Branson announced that due to the uncertainty over currency fluctuations for vacationers he was launching his own currency within Virgin Holidays. Of course the launch was the morning of April 1st!  What made it such a good April fool trick was that given his personal brand this actually could be the kind of… Read More »Who are you fooling with your personal brand?

Using the Power of Personal Branding for Leadership Success

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“We embarked on consciously building Virgin into a brand which stood for quality, value, fun and a sense of challenge. We also developed these ideas in the belief that our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff are motivated then the customers will be happy, and the shareholders will then benefit through the company's success.” Richard… Read More »Using the Power of Personal Branding for Leadership Success