The Dyson hand dryer is a completely new way of looking at an ordinary item. Sometimes taking the obvious and making it revolutionary will get you noticed in a space that otherwise is crowded or tired.
When we are able to connect more closely to our passions and the causes about which we care, we are more engaged and true to ourselves.
People may blow hot and cold about you and your skills, but you must maintain the activity with your personal brand.
Today was my annual cancer check up. 4 years clear now. What a way to celebrate the first day of spring! Life will throw curve balls at you when you least expect it. So start making plans and choices now to live the life you want.
Often the old infastructure and way of doing things can still work today. But other times it’s not the case. You need to know when the time is right to switch.
Often the first impression may be your only chance. In todays world of choice and quick decisions the 2nd chance may never come around.
Rather than send cards on the same day as everyone else, like Thanksgiving or Christmas pick another day in the year that becomes known as yours.
The JUNOS are an annual award celebration of Canadian music talent. You may not need a red carpet to highlight your own awards but if you have been recognised you need to let others know about it, no-one else is going to do it for you.
Target Canada is closing after just 2 years in this country. They struggled with finding the right mix of offerings for their target audience. Knowing your target audience and what they want is key to your personal brand.
How important is consistency when it comes to your brand? The Juno music awards are a good example.