Amazon.com recently surpassed Wal-Mart to become the worlds largest retailer by market value. Amazon.com has over 180,000 employees working worldwide, making it hard for the company to develop and maintain a culture that is embraced, and in line with the perceptions that people have of its brand. “Brand is how others see you, culture is how […]
“Social media is called social for a reason. It lends itself to sharing rather than horn tooting .” Margaret Attwood If you owned a $100 million home would you assume that it could sell itself? This is the premise of this weeks piece in lessons from Tweetstock. As you are reading this we are heading up for […]
“Social media is a promise to your customers to listen and engage” was how Russel Lolacher wrapped up his presentation. While I had engaged with prospects and clients on social media, I had never really considered that it is a customer service tool. But it makes sense. This week is the fourth in a series of […]
The old adage of under promise and over deliver cannot apply anymore in business because more and more people are promising a lot and then topping that with over delivery - look at Zappos for example. Are you doing the same with your personal brand?
This restaurant has a Flintstones theme but have managed to make the characters different enough to avoid any copyright issues. Are you doing the same with the images you use?
Can you guess where I am before watching the video?
A week ago you had most likely never heard of Cecil the Lion. Now there are over 40 million web page references, a petition with over a quarter of a million signatures and the animal’s own Wikipedia entry. If you happen to have missed the highest trending story in the news and on social media […]
Do you have 'big fans' of your personal brand?
Can you use a negative brand attribute in a fun way to communicate your personal brand? Like the Crabbie Cabbie!
One of the original successful brands was the local bakers. It's reputation was built on great smelling and tasting bread. This local bakers has done that. What do you have that 'tastes' great?Posted by PaulcopcuttBiz on Wednesday, July 29, 2015
One of the original successful brands was the local bakers. It's reputation was built on great smelling and tasting bread. This local bakers has done that. What do you have that 'tastes' great?