An Incredibly Easy Method For Creating Your Personal Brand Statement & Attracting Your Ideal Clients

“Everybody is a moon, and has a dark side which he never shows to anybody.” – Mark Twain Three separate lunar events occurred at the same time on September 27th, what was called by some as a Super Harvest Blood Moon. This event has happened only five times since 1900. The last time was in […]

How To Take The Headache Out Of Profile Photos on Linkedin

According to various sources having a head shot on LinkedIn can increase the chances of your profile being looked at in more detail by between 7 and 14 times. Like it or not others are making decisions regarding your profile photo, or lack of one. The challenge is we may not be the best judge […]

Finally building your personal brand through great recommendations. Problem solved

“92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.”  Paul Rand Online reviews are becoming the default place for us to check up on a hotel, airline or new restaurant. When we travel, we first check […]

Top 5 Steps to Review If Your Personal Brand Needs to Go Back to School

“Education is what remains after one has forgotten what one has learned in school” Albert Einstein This week sees the return to school for children here in Canada. I am especially grateful as my two have returned to education here after a year in Bermuda. For many there is a mix of excitement, trepidation and […]

Do You Have What It Takes To Succeed With Your Linkedin Profile?

Lessons From Tweetstock Summer School 2015 – Lesson #6

“My belief and goal is that every professional in the world should be on a service liked LinkedIn” – Reid Hoffman I have been enjoying spending a lot more time using LinkedIn. Are we connected there? If not lets do that now – click here to access my profile. Like many entrepreneurs John Nemo bootstrapped […]

The Ultimate How to ACE Connecting Your Personal Brand to Your Work Checklist recently surpassed Wal-Mart to become the worlds largest retailer by market value. has over 180,000 employees working worldwide, making it hard for the company to develop and maintain a culture that is embraced, and in line with the perceptions that people have of its brand. “Brand is how others see you, culture is how […]

5 Best Practices For Attracting New Clients By Talking on Social Media, Pay Attention

Lessons From Tweetstock Summer School 2015 – Lesson #5

“Social media is called social for a reason. It lends itself to sharing rather than horn tooting .” Margaret Attwood If you owned a $100 million home would you assume that it could sell itself? This is the premise of this weeks piece in lessons from Tweetstock. As you are reading this we are heading up for […]

4 Steps to Turn Social Media Into a Positive Customer Service Experience

Lessons From Tweetstock Summer School 2015 – Lesson #4

“Social media is a promise to your customers to listen and engage” was how Russel Lolacher wrapped up his presentation.  While I had engaged with prospects and clients on social media, I had never really considered that it is a customer service tool. But it makes sense. This week is the fourth in a series of […]

Are you delivering above and beyond with your brand?

Posted by PaulcopcuttBiz on Friday, August 7, 2015

The old adage of under promise and over deliver cannot apply anymore in business because more and more people are promising a lot and then topping that with over delivery - look at Zappos for example.  Are you doing the same with your personal brand?

What would Fred Flintstone say about this networking location?

Posted by PaulcopcuttBiz on Thursday, August 6, 2015

This restaurant has a Flintstones theme but have managed to make the characters different enough to avoid any copyright issues. Are you doing the same with the images you use?