Take 2.6 Minutes to Get Started With Powering Up Your Linkedin Profile… You’ll be Happy You Did!

Lessons From Tweetstock Summer School 2015 – Lesson #6

“My belief and goal is that every professional in the world should be on a service liked LinkedIn” – Reid Hoffman I have been enjoying spending a lot more time using LinkedIn. Are we connected there? If not lets do that now – click here to access my profile. Like many entrepreneurs John Nemo bootstrapped […]

The Ultimate How to ACE Connecting Your Personal Brand to Your Work Checklist

Amazon.com recently surpassed Wal-Mart to become the worlds largest retailer by market value.  Amazon.com has over 180,000 employees working worldwide, making it hard for the company to develop and maintain a culture that is embraced, and in line with the perceptions that people have of its brand. “Brand is how others see you, culture is how […]

5 Best Practices For Attracting New Clients By Talking on Social Media, Pay Attention

Lessons From Tweetstock Summer School 2015 – Lesson #5

“Social media is called social for a reason. It lends itself to sharing rather than horn tooting .” Margaret Attwood If you owned a $100 million home would you assume that it could sell itself? This is the premise of this weeks piece in lessons from Tweetstock. As you are reading this we are heading up for […]

4 Steps to Turn Social Media Into a Positive Customer Service Experience

Lessons From Tweetstock Summer School 2015 – Lesson #4

“Social media is a promise to your customers to listen and engage” was how Russel Lolacher wrapped up his presentation.  While I had engaged with prospects and clients on social media, I had never really considered that it is a customer service tool. But it makes sense. This week is the fourth in a series of […]

Are you delivering above and beyond with your brand?

Posted by PaulcopcuttBiz on Friday, August 7, 2015

The old adage of under promise and over deliver cannot apply anymore in business because more and more people are promising a lot and then topping that with over delivery - look at Zappos for example.  Are you doing the same with your personal brand?

What would Fred Flintstone say about this networking location?

Posted by PaulcopcuttBiz on Thursday, August 6, 2015

This restaurant has a Flintstones theme but have managed to make the characters different enough to avoid any copyright issues. Are you doing the same with the images you use?

Can you guess where I am before watching the video? Lizards and personal brands :)

Posted by PaulcopcuttBiz on Monday, August 3, 2015

Can you guess where I am before watching the video?

Are You Worried About What You Do On Weekends Will Affect Your Personal Brand?

What the death of Cecil the Lion can teach us

A week ago you had most likely never heard of Cecil the Lion.  Now there are over 40 million web page references, a petition with over a quarter of a million signatures and the animal’s own Wikipedia entry. If you happen to have missed the highest trending story in the news and on social media […]

Do you have 'big fans' of your personal brand?

Posted by PaulcopcuttBiz on Friday, July 31, 2015

Do you have 'big fans' of your personal brand?

Can you use a negative brand attribute in a fun way to communicate your personal brand? Like the Crabbie Cabbie!

Posted by PaulcopcuttBiz on Thursday, July 30, 2015

Can you use a negative brand attribute in a fun way to communicate your personal brand? Like the Crabbie Cabbie!