The old adage of under promise and over deliver cannot apply anymore in business because more and more people are promising a lot and then topping that with over delivery - look at Zappos for example. Are you doing the same with your personal brand?
“92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.” Paul Rand Online reviews are becoming the default place for us to check up on a hotel, airline or new restaurant. When we travel, we first check […]
“Education is what remains after one has forgotten what one has learned in school” Albert Einstein This week sees the return to school for children here in Canada. I am especially grateful as my two have returned to education here after a year in Bermuda. For many there is a mix of excitement, trepidation and […]
“My belief and goal is that every professional in the world should be on a service liked LinkedIn” – Reid Hoffman I have been enjoying spending a lot more time using LinkedIn. Are we connected there? If not lets do that now – click here to access my profile. Like many entrepreneurs John Nemo bootstrapped […]
Amazon.com recently surpassed Wal-Mart to become the worlds largest retailer by market value. Amazon.com has over 180,000 employees working worldwide, making it hard for the company to develop and maintain a culture that is embraced, and in line with the perceptions that people have of its brand. “Brand is how others see you, culture is how […]
“Social media is called social for a reason. It lends itself to sharing rather than horn tooting .” Margaret Attwood If you owned a $100 million home would you assume that it could sell itself? This is the premise of this weeks piece in lessons from Tweetstock. As you are reading this we are heading up for […]
“Social media is a promise to your customers to listen and engage” was how Russel Lolacher wrapped up his presentation. While I had engaged with prospects and clients on social media, I had never really considered that it is a customer service tool. But it makes sense. This week is the fourth in a series of […]
This restaurant has a Flintstones theme but have managed to make the characters different enough to avoid any copyright issues. Are you doing the same with the images you use?