This isn’t about me. It’s about YOU.

It starts with YOU. It ends with YOU. Intrigued yet? Branding expert and leading authority on the science of fascination, Sally Hogshead, is launching her new book How the World Sees You on July 1. To celebrate all of the new insights she’s learned over the past decade of research, she has started Project Fascination, with a goal […]


“There is no “prize”, out there. The only prize is within (you), what you feel and what you want to accomplish. To want and to be ambitious and to want to be successful is not enough. That’s just desire. To KNOW what you want, to understand WHY you are doing it, to dedicate every breath in your body to achieve it… if you feel you have something to give, if you feel that your particular talent is worth developing, is worth caring for, then there is nothing you cannot achieve.”  Kevin Spacey