New Opportunity on LinkedIn to Showcase your Personal Brand

After LinkedIn made the change a couple of years ago to only showing the first few lines of what was the Summary section and is now called About, it really started to reduce the impact that section had on your profile and your personal brand. It left little opportunity to tell your story. Well, some good news, you now have an opportunity to tell your story through something they are… Read More »New Opportunity on LinkedIn to Showcase your Personal Brand

Are You BENCH-Marking Your Brand?

A belated Happy Valentines Day! Talking of love, what’s not to love about combining a passion for beer AND branding? Short of becoming a brand manager for a craft brewer (but then I am limited to one brewery!) the next best thing is to slowly make our way around the various craft breweries and do the taste test of beer AND branding. Recently we had a great experience at a… Read More »Are You BENCH-Marking Your Brand?

Is It What You Say or How You Say It?

Meeting someone in person and leaving a lasting impression is tough in today’s go-go, short attention span, digitally-driven world. You may even dread the networking event or professional conference precisely because of that reason. This is often because we are told too many inconsistencies or the latest gimmicks when it comes to saying who we are and what we do – commonly known as the Elevator Pitch. These often sound… Read More »Is It What You Say or How You Say It?

What Happens If You Don’t Have a Face for Video?

Jerry Springer, the salacious TV host and one-time Mayor of Cinncinatti, once said “Someone said I had a face for radio and a voice for newspapers” You are probably tired of hearing everyone telling you that to get noticed anywhere you must be using video.  But what happens if you are not comfortable in front of or using a camera?  What if Video is Not For Me? Not everyone is… Read More »What Happens If You Don’t Have a Face for Video?

3 Quick LinkedIn Messaging Tips

Marshall McLuhan, Canadian philosopher and predictor of the internet 30 years before it existed, coined the phrase “The medium is the message” With the changes that have happened with LinkedIn and the fact we have so much information ‘thrown’ at us, 1:1 personal messaging is starting to increase in importance and have a real impact on the platform.  Take the following CUE when messaging your network;  Clarify your intent. People… Read More »3 Quick LinkedIn Messaging Tips

How to Make Your Brand Relevant on LinkedIn in 2020

Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks.  During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020

How on Target is Your Barista?

Thank you to everyone who responded to last week’s newsletter, it’s always nice to know you are missed! My message of what constitutes a good vision seemed to resonate with a number of you. If you missed it you can read it here. One of the most influential books I read last year was Atomic Habits by James Clear. A suggested tactic he offers to move toward longer-term goals or… Read More »How on Target is Your Barista?

What an Airforce Pilot Can Teach You About Discovering Your Brand

Contrary to popular belief, pilots do not all have 20/20 vision and even if they did having 20/20 vision does not actually mean you have perfect eyesight.  When I used to work in the contact lens industry one of my clients was the United States Airforce bases in the UK. Some of the products we sold were very high water content which was ideal for pilots flying in dry altitude… Read More »What an Airforce Pilot Can Teach You About Discovering Your Brand

Is Sharing a Recommendation Good Personal Branding or Just Bragging?

This article was prompted by a connection who was wondering what else they could be doing with the great recommendations they get on LinkedIn. There was some concern that although this person is a very genuine person and not one for exaggeration they feared it was going to be seen as bragging. It got me thinking. I certainly think from a personal branding perspective recommendations are underutilized and I would… Read More »Is Sharing a Recommendation Good Personal Branding or Just Bragging?

Have You Suddenly Become Invisible on LinkedIn?

It was Heraclitus, the pre-Socractic Greek philosopher who said that “Change is the only constant in life” and I am beginning to think this must be LinkedIn’s tagline or mission statement! LinkedIn has been on a tear for quite sometime hinting about or making changes, tweaks and improvements and some unnecessary or at least not urgent changes too! Even though you might just have got to the point of having… Read More »Have You Suddenly Become Invisible on LinkedIn?