May Marketing, Motivation and Meaning by Paul Copcutt It may already seem like an age, but realistically we are at the beginning of one of the most disruptive events we are likely to experience in our lifetimes. We have a whole new appreciation for the people we live with, work with, buy from, depend and rely on. Marketing Like me, you have probably been asking yourself similar questions; When can we broach… Read More »What’s Important Right Now?
I have been reluctant to send out a newsletter over the last few weeks for a number of reasons, mostly revolving around a lack of confidence. Mine Yours Business Governments Countries The Human Race Like many of you, I have been looking at and trying to figure out how to adjust to the new landscape, so I certainly understand we are all going to be in very different places right… Read More »Is it a Mayday or May Day?
After LinkedIn made the change a couple of years ago to only showing the first few lines of what was the Summary section and is now called About, it really started to reduce the impact that section had on your profile and your personal brand. It left little opportunity to tell your story. Well, some good news, you now have an opportunity to tell your story through something they are… Read More »New Opportunity on LinkedIn to Showcase your Personal Brand
A belated Happy Valentines Day! Talking of love, what’s not to love about combining a passion for beer AND branding? Short of becoming a brand manager for a craft brewer (but then I am limited to one brewery!) the next best thing is to slowly make our way around the various craft breweries and do the taste test of beer AND branding. Recently we had a great experience at a… Read More »Are You BENCH-Marking Your Brand?
Meeting someone in person and leaving a lasting impression is tough in today’s go-go, short attention span, digitally-driven world. You may even dread the networking event or professional conference precisely because of that reason. This is often because we are told too many inconsistencies or the latest gimmicks when it comes to saying who we are and what we do – commonly known as the Elevator Pitch. These often sound… Read More »Is It What You Say or How You Say It?
Jerry Springer, the salacious TV host and one-time Mayor of Cinncinatti, once said “Someone said I had a face for radio and a voice for newspapers” You are probably tired of hearing everyone telling you that to get noticed anywhere you must be using video. But what happens if you are not comfortable in front of or using a camera? What if Video is Not For Me? Not everyone is… Read More »What Happens If You Don’t Have a Face for Video?
Marshall McLuhan, Canadian philosopher and predictor of the internet 30 years before it existed, coined the phrase “The medium is the message” With the changes that have happened with LinkedIn and the fact we have so much information ‘thrown’ at us, 1:1 personal messaging is starting to increase in importance and have a real impact on the platform. Take the following CUE when messaging your network; Clarify your intent. People… Read More »3 Quick LinkedIn Messaging Tips
Linkedin is no longer your parent’s resume bank, it is fast becoming THE social network where you can still get noticed without having to pay your way to attention or doing something outrageous to be seen. Your posts are less likely to get lost in the noise of memes, celebrities and the latest gossip or politics that we see overwhelming other networks. During the last two years, it seems another… Read More »How to Make Your Brand Relevant on LinkedIn in 2020
Thank you to everyone who responded to last week’s newsletter, it’s always nice to know you are missed! My message of what constitutes a good vision seemed to resonate with a number of you. If you missed it you can read it here. One of the most influential books I read last year was Atomic Habits by James Clear. A suggested tactic he offers to move toward longer-term goals or… Read More »How on Target is Your Barista?
Contrary to popular belief, pilots do not all have 20/20 vision and even if they did having 20/20 vision does not actually mean you have perfect eyesight. When I used to work in the contact lens industry one of my clients was the United States Airforce bases in the UK. Some of the products we sold were very high water content which was ideal for pilots flying in dry altitude… Read More »What an Airforce Pilot Can Teach You About Discovering Your Brand