In my latest newsletter I wrote about Lance Armstrongs Seven Personal Branding Tips , which prompted one of my biggest newsletter responses – both positive and negative!
It was interesting to see that for every 5 positive comments there was one negative slight as to his 'clean image' or questioning his true ability based on the fact that he works with in a team environment versus the individual achievements of previous champions such as Merx.
It reminded me that we all have both positive and negative brand attributes – its a fact – it really boils down to do we see the glass as half full or empty – that tends to both then dictate how we view ourselves and how we view the world.