Halloween might make for a great marketing case study.
But from a child’s perspective, Halloween is the ultimate case study in fun and strategy!
Kids make the most of Halloween in ways that can help you with your marketing tactics:
- Clear Goals and Rewards: Kids know what they want—candy! They set a clear goal (fill up their candy bags) and know the reward at the end, showing how goals and rewards drive action.
- Effective Pitches: Kids use a simple, effective pitch—“Trick or Treat?” It’s catchy, quick, and gets results, a lesson in crafting memorable taglines.
- Strategic Planning: Kids often plan their routes and hit houses with the best treats first, showing how strategizing can maximize returns.
- Personal Branding: Each child’s costume is a unique expression of their “brand” for the night, from superheroes to spooky creatures, teaching the value of standing out to make an impression.
- Community Collaboration: Kids often team up, sharing tips on where to go for the best treats, and showing how collaboration can improve results and create more fun.
- Adaptability: If a house has run out of candy or doesn’t answer the door, kids move on quickly. They don’t dwell on “nos,” a reminder to keep going despite setbacks.
- Rewards Sharing and Bartering: After trick-or-treating, kids swap candy, trading their least favourites for top picks. It’s a lesson in bartering and sharing rewards—a mini version of resource management.
By seeing Halloween through a child’s eyes, we can learn the importance of goal-setting, creativity, collaboration, adaptability, and making the most of every opportunity for rewards.