paulcopcutt

Ignore the Math and Identify the ABC’s of Your Real Estate Investing Brand

There is never a bad time to be measuring your real estate investing brand and it does not always have to boil down to the numbers. After all much of what we think are important metrics, like the number of followers, how many likes or comments or views of a recent flip or before and after BRRRR video are more trailing indicators than leading ones. If your core brand foundation… Read More »Ignore the Math and Identify the ABC’s of Your Real Estate Investing Brand

What Hello Fresh Knows About Your Real Estate Investing Business

You are probably familiar with the pre-prepped meal delivery companies like Hello Fresh, Blue Apron, and Good Food?  They can seem like an expensive option for weekly meals. Even so toward the end of last year we gave them a try and have been pleasantly surprised.  They are obviously well thought out in terms of the ‘logistics’ and challenges of preparing a cooked meal. After all, we are all busy,… Read More »What Hello Fresh Knows About Your Real Estate Investing Business

How to Handle a Name Change AND Maintain Your Personal Brand

The older tradition of changing your name after marriage is not one that is so readily followed today, probably for a number of reasons.   I have had a number of clients who have successfully built their professional reputations under their maiden name and kept that professionally after marriage. Using their married name in more personal situations or for legal or financial reasons. However recently a client had the added… Read More »How to Handle a Name Change AND Maintain Your Personal Brand

How Feedback Can Make or Break a Relationship

I think it is interesting to observe what companies are doing in marketing and sales during the current situation and look for lessons or ideas that either I or my clients might be able to learn from. This week gave me three opportunities to do just that with very different customer service experiences. Given the current economic climate, you might expect companies to be on their guard for retaining loyal… Read More »How Feedback Can Make or Break a Relationship

Publish and Be Damned

A connection of mine on LinkedIn reached out recently to ask for some advice on getting noticed in the newsfeed.  Although they had thousands of followers and connections the engagement on their posts was low.  Why was that and what could be done?  My advice resulted in this message from my connection a couple of days later;  Wow. You weren’t wrong. 😁  I did one post without a photo that flopped,… Read More »Publish and Be Damned

What’s Important Right Now?

May Marketing, Motivation and Meaning by Paul Copcutt It may already seem like an age, but realistically we are at the beginning of one of the most disruptive events we are likely to experience in our lifetimes.  We have a whole new appreciation for the people we live with, work with, buy from, depend and rely on. Marketing Like me, you have probably been asking yourself similar questions; When can we broach… Read More »What’s Important Right Now?

Is it a Mayday or May Day?

I have been reluctant to send out a newsletter over the last few weeks for a number of reasons, mostly revolving around a lack of confidence.  Mine Yours Business Governments Countries The Human Race Like many of you, I have been looking at and trying to figure out how to adjust to the new landscape, so I certainly understand we are all going to be in very different places right… Read More »Is it a Mayday or May Day?

New Opportunity on LinkedIn to Showcase your Personal Brand

After LinkedIn made the change a couple of years ago to only showing the first few lines of what was the Summary section and is now called About, it really started to reduce the impact that section had on your profile and your personal brand. It left little opportunity to tell your story. Well, some good news, you now have an opportunity to tell your story through something they are… Read More »New Opportunity on LinkedIn to Showcase your Personal Brand

Are You BENCH-Marking Your Brand?

A belated Happy Valentines Day! Talking of love, what’s not to love about combining a passion for beer AND branding? Short of becoming a brand manager for a craft brewer (but then I am limited to one brewery!) the next best thing is to slowly make our way around the various craft breweries and do the taste test of beer AND branding. Recently we had a great experience at a… Read More »Are You BENCH-Marking Your Brand?

Is It What You Say or How You Say It?

Meeting someone in person and leaving a lasting impression is tough in today’s go-go, short attention span, digitally-driven world. You may even dread the networking event or professional conference precisely because of that reason. This is often because we are told too many inconsistencies or the latest gimmicks when it comes to saying who we are and what we do – commonly known as the Elevator Pitch. These often sound… Read More »Is It What You Say or How You Say It?