On the second day of Christmas my brand strategist advised to me; Set measurable goals ……..and have very clear and focused VP's. Once you have clarity on your vision and purpose you can put yourself through a goals exercise that looks at where you want to be over the next 10 years. With some goals you will have a clearer picture of where you want to be, by when. But distractions… Read More »The 12 Days of Personal Branding – Day 2
On the first day of Christmas my brand strategist advised to me, to have very clear and focused VP's. A critical aspect of your personal brand foundation is to appoint the first VP and decide both what you would like to see for the world (your vision) and then also your personal role in that world (purpose – or mission). Your second VP – Values and Passions are your… Read More »The 12 Days of Personal Branding – Day 1
Santa is a great example of a strong personal brand, because he satisfies the 3 C's of branding – Clarity, Consistency and Constancy. Clarity – He is very clear about his message. He wants to bring joy to all children of the world. Consistency – in various forms he has been delivering presents to the children of the world, every December 24th for over 100 years. Constancy – he does… Read More »What Is Santa’s Personal Brand?
I was going to pass on commenting about the whole Tiger Woods saga, but then a posting Tigers Tarnished Brand by William Arruda over at The Personal Branding Blog prompted me to comment and captured what I have been considering, so I thought I would share it too. Here is what I had to say: Certainly Tigers reputation has been affected by all this, his approval rating is falling faster… Read More »Can You Afford Not to Have a Tiger in Your Tank?
In the current climate if you have found yourself more frustrated at work than fulfilled, perhaps it's more due to your experience than you think. Has your personal brand become one that can be really relied on, or worse still one that your boss cannot do without? The temptation this year might have been to keep your head down, produce good consistent work and wait for the good times to… Read More »How Much Does Your Personal Brand Experience Add Up To?
One of the most difficult aspects of living your personal brand is knowing if you are on track. Having gone to the trouble of clearly identifying your brand and then agonized over a clear message you are in immediate danger of stumbling and doing damage to your brand by not continuing to gather feedback. But you are not going to be able to keep going to a group of clients… Read More »Get Others to Help Master Your Mind!
You might only just be thinking about the holiday season, or be one of those more organised souls ahead of the game and looking forward to the festive season. But take a moment to look ahead just a little further to January – by looking backwards. December is a great month to review your year and make plans for the new one. A time to really understand how your year… Read More »Look Ahead to January – By Looking Backwards
With all the various ways that we can now get in touch with someone it is easy to forget that we still value personal connection. In many cases that initial personal reaching out might be voicemail. So how much time have you spent thinking about the impression you leave someone with your voicemail? And not just the voicemail I would get if I called you, but also the voicemails… Read More »Is Your Voicemail Personally Branded?
Like many of you this past week, I had the opportunity to attend a remembrance day event. This one was part of a client event and included a talk by a WWII veteran. As I listened intently to his stories I was distracted by a bright light in the dimmed auditorium. I glanced across and noticed an invited guest to the event checking and sending e- mail on their smartphone. Initially I… Read More »Get Your Values In Line – NOT Your In Box!
This post was prompted by a post over at Keith Ferrazzi's blog and is a copy of my comments on golf for business. Also when you get a moment drop on over to the new blog of Tim O'Connor – a former client who does just great PR work specifically for the golf industry. I love to play golf, but with running my own business and a young family I… Read More »Fore!