There seems to be a constant blur between what some people say is personal branding and what others think it is, it is naturally going to happen as it's importance rises and a number of articles have been written on the subject recently and I am sure we will continue to see a grwoth in the for and against camps. One such area of confusion is in social media and… Read More »I want to be online – should I tweet, blog or friend?
Fellow Personal Brand Strategist and Career Coach, Marshall Brown, is making a very special offer to kick off the new year with his book – High Level Resumes. He has partnered with a number of other people to make an offer package that is really packed with extra FREE value. Check out this time sensitive offer - only good until midnight next Tuesday 13th – CLICK HERE
Quoted in the Wall Street Journal today in an article about career coaches; MANAGING YOUR CAREER JANUARY 5, 2009, 11:35 P.M. ET High-End Help for Job Hunters: Does It Pay? By JOANN S. LUBLIN In this crowded job market, it's getting harder to stand out from the crowd. That's why job hunters increasingly tap professional marketers to improve their prospects. Experts such as executive-marketing firms, executive agents and certified personal-branding… Read More »Help in uncertain times
Is today your first day back after the holidays? Perhaps you were not looking forward to it – but then some people had a worse time at work in 2008; DOUGLAS MCARTHUR From Friday's Globe and Mail January 2, 2009 at 8:55 AM EST Layoffs and hiring freezes may be the order of the day as economic woes clobber the workplace. But why waste your time worrying about it?… Read More »Is going back to work so bad?
On the twelfth day of Christmas my brand strategist advised to me; Continue to brand, Network, network, network, Make your brand mark, Dump the resume, Build a communications plan, Have a clear PBS, Know your key strengths, Make.. it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. Now that you have clearly defined what your personal brand… Read More »12 Days of Personal Branding – Day 12
On the eleventh day of Christmas my brand strategist advised to me; Network, network, network, Make your brand mark, Dump the resume, Build a communications plan, Have a clear PBS, Know your key strengths, Make.. it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. Too many times we come to reply on our network when we want… Read More »12 Days of Personal Branding – Day 11
On the tenth day of Christmas my brand strategist advised to me; Make your brand mark, Dump the resume, Build a communications plan, Have a clear PBS, Know your key strengths, Make.. it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. Everything that you do or use are also a reflection of your brand and they communicate… Read More »12 Days of Personal Branding – Day 10
On the ninth day of Christmas my brand strategist advised to me; Dump the resume, Build a communications plan, Have a clear PBS, Know your key strengths, Make.. it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. The resume may not be dead, but as a first point marketing tool it should be! If you have spent… Read More »12 Days of Personal Branding – Day 9
On the eighth day of Christmas my brand strategist advised to me; Build a communications plan Have a clear PBS, Know your key strengths, Make.. it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. Once you are clear on your message you need to set a plan to communicate it effectively. In letting your target audience know… Read More »12 Days of Personal Branding – Day 8
On the seventh day of Christmas my brand strategist advised to me; Have a clear PBS, Know your key strengths, Make… it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. When you have clearly understood who you are, who needs to know about you and why you – then you need to have a clear statement that captures that… Read More »12 Days of Personal Branding – Day 7