On the tenth day of Christmas my brand strategist advised to me; Make your brand mark, Dump the resume, Build a communications plan, Have a clear PBS, Know your key strengths, Make.. it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. Everything that you do or use are also a reflection of your brand and they communicate… Read More »12 Days of Personal Branding – Day 10
On the ninth day of Christmas my brand strategist advised to me; Dump the resume, Build a communications plan, Have a clear PBS, Know your key strengths, Make.. it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. The resume may not be dead, but as a first point marketing tool it should be! If you have spent… Read More »12 Days of Personal Branding – Day 9
On the eighth day of Christmas my brand strategist advised to me; Build a communications plan Have a clear PBS, Know your key strengths, Make.. it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. Once you are clear on your message you need to set a plan to communicate it effectively. In letting your target audience know… Read More »12 Days of Personal Branding – Day 8
On the seventh day of Christmas my brand strategist advised to me; Have a clear PBS, Know your key strengths, Make… it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. When you have clearly understood who you are, who needs to know about you and why you – then you need to have a clear statement that captures that… Read More »12 Days of Personal Branding – Day 7
On the sixth day of Christmas my brand strategist advised to me; Know your key strengths. Make.. it… u-n-i-q-u-e. Decide on a niche, Conduct a 360, Set measurable goals, and have very clear and focused VP’s. Why spend so much time looking at improving weaknesses? You will have a handful of really key strengths that if you spent more time emphasizing you will be way more successful. If you… Read More »12 Days of Personal Branding- Day 6
On the fifth day of Christmas my brand strategist advised to me; Make it u-n-i-q-u-e Decide on a niche Conduct a 360, Set measurable goals and have very clear and focused VP’s. It’s no longer enough to have X years experience and a good qualification – sometimes those are just the entry stakes to get considered. There are many out there with similar skills and experience – you need… Read More »12 Days of Personal Branding – Day 5
On the fourth day of Christmas my brand strategist advised to me; Decide on a niche Conduct a 360 assessment, Set measurable goals and have a very clear and focused VP. Everyone is incredibly pushed for time, so ensuring you make the most of it is key to personal branding success. That means being very clear about who you need to be connecting and communicating with so that you… Read More »12 Days of Personal Branding – Day 4
On the third day of Christmas my brand strategist advised to me; Conduct a 360 assessment, Set measurable goals and have a very clear and focused VP. The 360 Reach assessment now has a new version about to launch. The 360 enables you to go to a wide range of people (not just in work) and gather feedback as to their perceptions of your personal brand. This feedback is… Read More »12 Days of Personal Branding – Day 3
On the second day of Christmas my brand strategist advised to me; Set measurable goals and have a very clear and focused VP. Once you have clarity on your vision and purpose you can put yourself through a goals exercise that looks at where you want to be over the next 10 years. With some goals you will have a clearer picture of where you want to be, by when.… Read More »12 Days of Personal Branding – Day 2
On the first day of Christmas my brand strategist advised to me, to have a very clear and focused VP. A critical aspect of your personal brand foundation is to appoint the first VP and decide both what you would like to see for the world (your vision) and then also your personal role in that world (purpose – or mission). Your second VP – Values and Passions are… Read More »12 Days of Personal Branding – Day 1