And the winner is… a unique tradition and stories and their connection to content marketing.
Regardless of which team wins each year, the real winner is how the Cup is celebrated versus other professional trophies. There are many superstitions, traditions and anecdotes connected to ‘Lord Stanley’s Mug’ (check them out here) that make for great content and an elevated position for a sport that has less than 10% of basketball’s popularity.
The traditions and superstitions surrounding The Stanley Cup can be great examples of how to creatively leverage and enhance content marketing for small businesses. Here’s how:
7 Content Marketing Lessons from The Stanley Cup
1. Storytelling and Heritage
The Stanley Cup has a rich history and numerous traditions that make it more than just a trophy. It’s a symbol of achievement and legacy.
Highlight the heritage and story of your business. Use content to create a narrative that resonates with customers, showing your business as a legacy brand in your industry.
2. Customer Engagement through Superstitions
Players and fans adhere to various superstitions, such as not touching the Cup until they win it.
Engage your audience with fun superstitions or rituals related to your business.
3. Community Building
The Cup, is probably, the most storied and the most travelled trophy in the world, given that each winning team member can have the cup for a day.
Many take it ‘home’ which would mean this year’s winners, the Florida Panthers, could be taking it to 9 different states and provinces and 6 different countries in North America and Europe.
Build a community around your brand by featuring customer stories and testimonials.
4. Exclusive Experiences
Winners of The Stanley Cup often have unique and exclusive experiences with the trophy, creating lifelong memories.
Offer exclusive experiences to your customers. This can include behind-the-scenes looks at your business, VIP access to new products or services, or special events.
5. Emotional Connection
The emotional reactions of players and fans to winning the Cup highlight the deep emotional connection to the trophy.
Focus on creating emotional content that connects with your audience. Share stories that evoke feelings of joy, triumph, and belonging.
6. Loyalty and Dedication
The dedication and loyalty of players and fans to their teams and the Stanley Cup is legendary.
Highlight customer loyalty and dedication to your brand. Share stories of customers who have been with you since the beginning, and showcase the journey they’ve had with your business.
7. Tradition-Based Campaigns
Each tradition and superstition around the Stanley Cup brings a unique aspect to the mystique of the trophy.
Create content marketing campaigns that revolve around specific traditions or superstitions. You can create engaging, relatable, and memorable content that resonates with your audience, building a deeper connection to your brand and business.
What content marketing connections between sport and business have you noticed?
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business. Let’s set up an initial call to get to know each other and discuss what that might look like https://bookme.name/