Boost Your Marketing Sales Formula: Make Friends, Talk Shop, and Do Business.

In today’s digital age, where social media and instant messaging dominate communication channels, one might question the relevance and effectiveness of email marketing.

However, with the right strategies and a skilled professional like Ed Forteau, email marketing can be a powerful tool for driving customer engagement.

In this episode, you will be able to:

Ed Forteau is a thought leader in email marketing strategies. Holding steadfast to his unique philosophy of “make friends, talk shop, and do business,” he’s helped countless B2B marketers streamline their communication channels. Despite the dominance of AI technology, he emphasizes the continued effectiveness of email as a powerful medium. His expertise lies in understanding the “buyer’s pyramid” and guiding clients through their customers’ various engagement stages.

His interest in email as a potent tool emerged when social media was gaining popularity in the digital marketing landscape. Contrary to the prevailing trend, he was drawn to the more traditional form of communication—emails. He believed that emails offered a personal and direct approach, unlike the fleeting and impersonal nature of social media posts.

Motivated by this perspective, he embarked on a research and discovery journey to explore the potential role of emails in B2B interactions. He focused on creating emails that not only grabbed attention but also prompted recipients to respond. By integrating email marketing with social media, he expanded the reach and impact of his strategies. Throughout this process, he discovered the power of personalized and value-driven emails, revolutionizing B2B communication.