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Developing a brand that is true to you and reflects what you are trying to portray is important, but the way your brand is perceived by others is of greater importance.
However, how do you find out how your brand is being perceived?
You can ask your network and trusted family and friends, but chances are they won’t give you the information you would need to better your brand. Asking anonymously would do the trick but how do we do this?
Well, an old-fashioned survey might just do the trick, with some modern twists!
Creating a 360 survey and sending it to the right people can produce exceptional data points that can help you understand your brand better so your brand is received by others the way you intend it to. People tend to give more honest answers when asked anonymously, so this is a great chance to get the feedback you need to develop a successful brand.
In today’s episode, we are talking about just that!
The benefits of creating a 360 survey, how to pose the questions, who to send it to, how to interpret the data, and much more! This survey is an essential building block for your brand that can catapult your brand further.
Tune in for a highly informative episode where our host, Paul Copcutt, will be walking you through everything you need to know to be successful in creating and implementing a 360 survey for your personal brand!
Topics discussed in this episode:
- Understanding how your personal brand is perceived
- 360 survey to receive anonymous feedback on your brand
- Importance of picking the right people to do the survey
- Examples and challenges with the 360 survey
- What is considered a good response rate
- How to deal with a low response rate
- Attributes that are used to describe you
- A breakdown of the skills listed in the survey
- How to understand the data that comes out of the survey
- Importance of a self-assessment
- What are differentiators and how their importance
- The core part of the initial brand foundation
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Connect with Paul Copcutt:
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business – set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb