The old ways of marketing your brand and selling your product are over. Brands need consumers to survive, but they have long disregarded the human side of the business.
Humans crave connection and are not so easily reached by a catchy slogan or product description filled with industry words.
Listen to the full episode now:
Since the pandemic, people are now even less willing to spend time and money on a brand that doesn’t know them. Humans want to trust, feel understood, and bond over shared flaws. In terms of sales, we relate to simplicity, empathy, imperfection, and intimacy.
How does this translate into business practices? Bryan Kramer is on the show today to share how aiming for authenticity and creating moments that matter can give your brand that competitive edge.
Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, and Forbes contributor. He created the #H2H movement and is known for his best-selling books, including Shareology: How Sharing is Powering the Human Economy, which made the USA Today’s Top 150 Book List.
Bryan is also CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter. This Silicon Valley marketing agency earned a spot as one of the “Fastest Growing Companies” three years in a row by the Silicon Valley Business Journal.
Combined with his portfolio working with Fortune 500 businesses such as IBM, Dell, and Intuit, Bryan is the man to go to for help humanizing your business. In today’s episode, he’s sharing his knowledge and advice to build a stronger brand by connecting with your audience.
Tune in to change the way you think about sales, marketing, and communication in business!
Topics discussed in this episode:
- Bryan describes the H2H movement
- Is technology getting in the way of human connection?
- Good and bad examples of using AI
- Changes in consumer behavior post-pandemic
- Brands that embrace human traits in their business
- Where “the magic happens” in the human marketing funnel
- Examples of organizations creating intimacy
- How much does leadership or culture play a role?
- Bryan recommends the first steps to embrace the H2H movement
- Building a community with $Human Coin
- Bryan shares his favorite brand, podcast, tools, and quote
Check out Bryan’s free 15-minute Business Accelerator Training: https://bryankramer.com/h2h-business-accelerator/
Find more information with Bryan’s best-selling books, There Is No BtoB or B2C: It’s Human-to-Human #H2H and Shareology: How Sharing is Powering the Human Economy
Connect with Paul Copcutt:
Website http://www.paulcopcutt.com
LinkedIn https://www.linkedin.com/in/paulcopcutt/
Other popular podcast episodes:
How Google Helps Build Your Personal Brand – How Google understands and why it is important- Part 1 – https://paulcopcutt.com/episode82/
Building your personal brand with dramatic video storytelling – https://paulcopcutt.com/episode52/
How to send amazing emails that connect and engage – https://paulcopcutt.com/episode65/
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business – set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb