Personal Brand Boosting Through SEO and Copywriting

Read time: 9 minutes. This week we are going to learn the secrets to crafting content that stands out, positions your personal brand, and keeps your readers engaged.

Website copy and content in general are an often overlooked part of marketing and branding your real estate business.

Positioning personal brand content to reach more people is essential in today’s digital age. It allows you to expand your reach and make an impact with your message.

If your personal brand lacks visibility people will:

Be unaware of your personal brand or what it stands for
Lack the trust in you that would make them loyal clients
See no difference between you or your competitors.

My podcast guest this week, Erin Ollila a master copywriter and SEO expert, reveals her contrarian advice to creating website content and optimizing it for search engines, she challenges listeners to make their website powerfully compelling and personally brandtastic.

We talk about how to make a website skimmable, take a direct approach to get your point across but also to think carefully about the level of readability used.

Erin also goes into website structure and the important pages to have and tracking analytics to determine if the efforts put in are successful or not.

Listen to the full episode now

People are more likely to remember and be drawn to content that is presented in a certain way. |

By creating content that stands out, you can create a memorable personal brand and stand out from the crowd.

This can help make you more recognizable and increase your credibility and reputation, leading to more opportunities and higher engagement with your target audience.

When it comes to SEO (Search Engine Optimization) there is a major misconception that a few tweaks and you should start seeing results in a few days or weeks.

But actually, effective SEO takes time and it’s much more realistic to be looking at a 6-9 month timeframe for significant results to appear.

Sound tough? Here’s a solution.

Conduct a 6-Month SEO Website Audit

Here are the 5 steps for you to conduct your own SEO Website Audit;

Review the home page to ensure it is clear and succinct.
Analyze all interior pages to ensure that the promise from the home page is consistent throughout.
Set a timeline, and a plan of action and put the necessary tracking tools in place.
Create content and promote it.
Set a timeline (6-9 months) to analyze data and make decisions from the research and data gathered.

Let’s dive in deeper

Review the home page to ensure your personal brand is clear and succinct.

Reviewing the home page of a website is the first step to ensuring that it is clear and succinct.

The home page should be treated like a travel itinerary; if it does not convey the right information, readers will immediately be turned off.

Questions you must answer

Clarity & Tone

Is it easy to read and understand?
Are there large blocks of text that could be broken down into smaller chunks?
Is the main point of the website immediately communicated?
Is the language too formal or too casual?
Does it reflect the brand’s personality?
Does it use too much jargon?

Visuals & Layout

Are there images that are relevant to the content?
Do they enhance the readability of the page?
Are they optimized for the web?
Are they engaging and drawing the reader in?
Is it simple and intuitive?
Does it have a balance of whitespace and visual elements?
Does it lead users to the right information with ease?

Links & Navigation

Are the links clear and visible?
Are they easy to click?
Do they lead to the right pages?
Are there any broken or dead links?

Ensuring that the home page is clear and succinct is essential for delivering a great user experience.

Download our easy-to-use one-page checklist

Analyze all interior pages to ensure that your personal brand promise from the home page is consistent throughout.

You must ensure that the brand message is portrayed consistently throughout the website.

It is important that the whole website is skimmable, with short, concise copy and minimal jargon. This will ensure that the leads that come to the website can easily identify the website and the message that is being portrayed.

Add headings, subheadings, and images to break up the text, as this will make the text more readable. Furthermore, this step is important to ensure that the website can be easily indexed by search engines, as content that is too long and complicated may not be recognized.

Also, it is important to track the analytics of the website to determine if the changes made are successful and if any further changes need to be made.

Assess the user experience of the website.

This includes testing the website on multiple devices, browsers, and operating systems to make sure that the website is responsive and works on all devices. It is also important to make sure that the website is easy to navigate and has a clear call to action.

Additionally, it is essential to assess the website’s loading speed and make sure that it is running efficiently. This will ensure that users do not get frustrated and leave the website before they can get the desired information.

Finally, it is important to make sure that the website is secure and to use an SSL certificate to encrypt data. This will ensure that the website visitors’ information is secure and that the website is trustworthy.

“If you fail to plan, you are planning to fail.” – Benjamin Franklin

Set a timeline, and a plan of action and put the necessary tracking tools in place.

The first step should be to determine what metrics you want to track over time. This includes both SEO and copywriting efforts.

It is important to take a long-term approach to SEO and copywriting, as it can take up to six months to a year to see any return on investment, there are long-term efforts that will require patience and dedication.

Once the timeline has been established, the next step should be to create a plan of action. This plan should outline the steps to take in order to improve the website’s SEO and copywriting.

Some of the steps may include;

identifying target keywords
optimizing website content
creating backlinks
conducting competitive analysis.

All of these steps should be taken into consideration when creating the plan of action.

Additionally, it is important to set realistic goals and objectives for each step in the plan. This will help to ensure that progress is made in a timely manner and that the progress is measurable.

Finally, it is important to monitor the progress of the plan. This can be done by using analytics tools such as Google Analytics or other SEO tools.

By tracking the progress of the plan, it is possible to identify areas where changes can be made in order to improve results. Additionally, this can provide insight into what is working and what isn’t, so that further improvements can be made.

Be sure to regularly monitor the progress of the plan, it is possible to ensure that SEO and copywriting efforts are effective and that the website is reaching its desired goals.

Create personal brand content

Content can be created in the form of blog posts, videos, podcasts, infographics and more.

Content should be relevant to the target audience and should serve a purpose.

For example, if the website is a travel blog, content should be focused on travel-related topics.

Content should be optimized for SEO, which means including keywords and phrases in the post or video, as well as meta descriptions and page titles.

It should be engaging and offer value, such as how-tos, tips, tricks, best practices and more. This will help draw new readers who become loyal followers.

Promote your personal brand website content

There are many ways to promote a website, such as on social media, in email newsletters, through paid advertising and more.

Each platform requires a different approach, so it’s important to research the most effective ways to use each one. For example, on Twitter, content should be concise, and visual and should include relevant hashtags.

Promoting the website allows you to reach a wider audience and build a larger following. The more people view the website, the more likely it is to be successful.

Analyze data and make decisions from the research and data gathered.

Understand that SEO success does not happen overnight, so tracking the analytics over a period of 6-9 months can give an indication of if the SEO efforts are successful.

It is important to note that search engines pick up the text that is shared, so there may be keywords that are not expected to be used.

It is also important to track the competition and to see how their SEO efforts are going. This can provide valuable insight into what is working and what is not.

It is important to stay up to date with the competition as they may have implemented strategies that are working for them but may not have been thinking about for the original website. This can also provide an opportunity to see where the competition is ranking and if there are any opportunities to gain more ground in the search engine rankings.

There is a lot to consider and this can appear daunting. The good news is that it does not have to be all done at once. Take it step by step.

About Erin Ollila

No matter what you call her, Erin Ollila’s job is to step in and show the world just how incredible her clients truly are.

With over 15 years of publishing experience and an MFA in Creative Writing, she gets what it takes to ideate, create, and implement smart SEO website copy and strategic content campaigns.

When Erin’s not cheering on creatives and service-based entrepreneurs or hosting the Talk Copy to Me podcast, you can catch her indulging in ice cream and spending time with her family in southeastern MA.

Check out her podcast: http://erinollila.com/podcast

What Types of Website Pages Should Your Site Have?

https://erinollila.com/what-types-of-website-pages-should-your-site-have/

Power of Words: SEO & Copywriting to Boost Your Personal Brand