Who are you fooling with your personal brand?
Okay, I admit it, he got me – April Fool. One of my favourite business people Sir Richard Branson announced that due to the uncertainty over currency fluctuations for vacationers he was launching his own currency within Virgin Holidays. Of course the launch was the morning of April 1st! What made it such a good April fool trick was that given his personal brand this actually could be the kind of… Read More »Who are you fooling with your personal brand?