My trip last weekend to keynote at Ball State University took me in to the heart of basketball country. Everywhere you looked there was connection to the game. Coupled with this has been the meteoric rise of Jeremy Lin over the past two weeks. A social media personal branding sensation. It was a case of basketball, basketball, basketball! It truly has been LINsanity (he has just applied to trademark that… Read More »Is Your Personal Brand LINtastic?
If you ever questioned the value that a personal brand can deliver, look no further than the noise and intensity of last weeks 'career decision' by LeBron James about where he was going to play next season in the NBA. Not only did we see the organization now developed behind his brand – his own TV special on ESPN, managed by his company plus everything else going on – but… Read More »Have you made “The Decision” regarding the value of your personal brand?