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What adversity can you turn around to build your personal brand?

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Celebrity chef Rachel Ray recalls in this weeks Business Week Hard Choices how leaving New York due to a second mugging gave her the chance to return home and discover the need for 30 minute meals which propelled her to The Today Show and then her own show on the Food Network.  What adversity are you facing that could actually take your personal brand to the next level?   

Is someones personal brand getting up your nose?

If someone is getting up your nose, then it may be on purpose as a way to influence your perception and connection to them. According to a recent Bloomberg Business Week Article there is a growing industry in the creation of ambient scents associated with brands and customer experiences. I can distinctly remember many years ago hearing about the UK supermarket retailer Tesco was reported to be pumping the fresh baked… Read More »Is someones personal brand getting up your nose?