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An Incredibly Easy Method For Creating Your Personal Brand Statement & Attracting Your Ideal Clients

“Everybody is a moon, and has a dark side which he never shows to anybody.” – Mark Twain Three separate lunar events occurred at the same time on September 27th, what was called by some as a Super Harvest Blood Moon. This event has happened only five times since 1900. The last time was in 1982, and it won’t happen again until 2033. On top of that this blood moon was… Read More »An Incredibly Easy Method For Creating Your Personal Brand Statement & Attracting Your Ideal Clients

Does Size Really Matter? It’s not just about the coffee

For those of you that have heard me speak you know that coffee is one of my popular brand examples. After all why drive past five Tim Horton's to get to a Starbucks black coffee – especially now that you can get 4 oz of extra liquid for at least 60 cents less in Tim's new Extra Large cup versus a Venti? The answer is it's not just about the… Read More »Does Size Really Matter? It’s not just about the coffee

Which came first the coffee, the cup or the store(y)?

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      Many people know me for driving past a Tim Hortons (or three!) to get to a Starbucks! As I only drink black coffee the connection I have to Starbucks is more than just the coffee – its the other emotional connections I make with the brand.  Starbucks marketing team has been held up as a great example of using social media to engage consumers and they have… Read More »Which came first the coffee, the cup or the store(y)?

Even in Las Vegas, Starbucks loses.

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  As many people know from my keynotes and workshops, I offer up Starbucks as a good example of brand experience, both from corporate/product perspective and also a company that allows its employees to be personal brands, in turn engaging and increasing my positive brand experience. On arrival in Las Vegas today, I find three of them just in my hotel! I pass by one of them on the way… Read More »Even in Las Vegas, Starbucks loses.