Even in Las Vegas, Starbucks loses.
As many people know from my keynotes and workshops, I offer up Starbucks as a good example of brand experience, both from corporate/product perspective and also a company that allows its employees to be personal brands, in turn engaging and increasing my positive brand experience. On arrival in Las Vegas today, I find three of them just in my hotel! I pass by one of them on the way… Read More »Even in Las Vegas, Starbucks loses.