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feedback

Never Underestimate the Value of Feedback

Honest feedback was missing. Last week, a client struggling with building engagement and momentum for their organization, decided to run a Zoom call to gather some. As with most online events, attendance was less than 50% of registrants. Heads were nodding in agreement as solutions were outlined. Positive comments were made. But the challenge was those on the call were already ‘fans’ or converts. We weren’t getting the responses we… Read More »Never Underestimate the Value of Feedback

How Feedback Can Make or Break a Relationship

I think it is interesting to observe what companies are doing in marketing and sales during the current situation and look for lessons or ideas that either I or my clients might be able to learn from. This week gave me three opportunities to do just that with very different customer service experiences. Given the current economic climate, you might expect companies to be on their guard for retaining loyal… Read More »How Feedback Can Make or Break a Relationship