Staying on the Bus is a chapter in the book, 4,000 Weeks by Oliver Burkeman, that I am reading each morning at the moment. It resonated with me for a couple of reasons. The first is the intention of the chapter, to impress upon the reader on a journey that jumping off too soon, without putting on the work and evolving, might lead to the frustration of never truly reaching… Read More »We Need You to Stay on the Bus
Naming a business, brand, product or service is one of the most important steps you take as a small business owner. This week is the 45th year of Small Business Week, supported by BDC As part of that, I am highly appreciative of the opportunity to contribute to this article by Linda White in the Toronto Sun Will add any online links in the comments once they appear. #BDCsbw
For the last 5+ years my services and personal brand focus have been heavily focused in the real estate investing space. It has proven to be a valuable and enjoyable journey and I have learnt a ton about a whole new area of business. It has even helped me with our own short-term rental. Unless you have been on another planet or not read a headline in the last… Read More »Did You Ask Your Personal Brand – Does it Pencil?
One thing that you can claim ownership over is your personal brand because it reflects your unique strengths and qualities that set you apart and make you memorable, trusted, and influential. Your super hero powers. You might be surprised to hear that both DC and Marvel have owned the trademarks on both ‘super hero’ and ‘super heroes’ for decades. That is until they threatened legal action against S.J. Richold, the… Read More »Are You Marketing Your Personal Brand Super Hero Skills?
Choosing the right name for your personal brand, product, service or even company can be one of the most important decisions you’ll make as an entrepreneur. Several years ago when I was in a group coaching program we all spent an inordinate amount of time coming up with names for our services, products and websites. I hate to think how many obscure websites were registered because one of us had… Read More »10 Key Points to Consider When Naming Anything – Including Your Personal Brand
Learning about your personal brand should be a constant action, but back to school is an opportune time to take a longer look at how you are managing your personal brand. With kids heading back to school, many parents are feeling a mix of excitement and relief. But September doesn’t just bring a fresh start for students—it’s a great time for us to reflect on our personal and professional… Read More »Back to School, Back to You: Refresh Your Personal Brand with These 5 Simple Tips
Are you ready for an unexpected turn in my podcast journey? This podcast has covered crucial topics like writing, social media, graphics, and AI to help you grow your brand. In this final episode, I share my learnings from a transformative 30-day writing challenge. By writing daily, I discovered my true passions: personal branding, small business lessons, and consuming business books. These new interests have inspired me to pivot and… Read More »Time to Say Farewell But Not Goodbye!
Feeling overwhelmed by the old-school course platforms and struggling to build trust with your audience? Many entrepreneurs and business owners have trouble reaching their audience and gaining their trust. They spend time and resources creating content that doesn’t connect, leaving them frustrated. Tune in to discover the secret to a better way to do content marketing. Email is different in that it goes directly to your inbox and it’s quite… Read More »The Proven Framework for Building High-Value Lead Magnets and Effective Educational Email Courses That Convert
Do you want to increase your success through strategic brand positioning and content creation? Meet Erik Cabral, a recognized authority in the real estate investment sector, specializing in personal branding and content marketing strategies. His in-depth knowledge and hands-on experience have contributed significantly to the success of numerous real estate investors seeking to establish a robust personal brand. In this episode, you will learn about: Building a successful personal brand… Read More »Crafting a Business Identity in a Competitive Landscape
Wondering how you can transition from single property investing to multifamily? Join us for an inspiring and informative episode this week with Jen and Stacy Conkey! Get ready to uncover the secrets to success in the multifamily space, from cultivating the right mindset to navigating the unique challenges and opportunities in B and C markets. Learn how their innovative approach to education and mentorship is empowering investors like you to… Read More »From Single Family to Multifamily: Transforming Mindsets to Transition Successfully