Is someones personal brand getting up your nose?
If someone is getting up your nose, then it may be on purpose as a way to influence your perception and connection to them. According to a recent Bloomberg Business Week Article there is a growing industry in the creation of ambient scents associated with brands and customer experiences. I can distinctly remember many years ago hearing about the UK supermarket retailer Tesco was reported to be pumping the fresh baked… Read More »Is someones personal brand getting up your nose?