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Tiger Woods

Even with Tiger Woods as the student – you have to brand

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You may know that Tiger Woods has a new coach – Canadian golf swing coach Sean Foley. Apart from working with a few other PGA golfers he was relatively an unknown, until he started to coach Tiger.  Now he has hired a sports agency to represent him, launched his first product – an instructional DVD and had to defend his style and methodology from people accusing him of borrowing heavily from other… Read More »Even with Tiger Woods as the student – you have to brand

Can You Afford Not to Have a Tiger in Your Tank?

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  I was going to pass on commenting about the whole Tiger Woods saga, but then a posting Tigers Tarnished Brand by William Arruda over at The Personal Branding Blog prompted me to comment and captured what I have been considering, so I thought I would share it too. Here is what I had to say: Certainly Tigers reputation has been affected by all this, his approval rating is falling faster… Read More »Can You Afford Not to Have a Tiger in Your Tank?

Fore!

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This post was prompted by a post over at Keith Ferrazzi's blog and is a copy of my comments on golf for business. Also when you get a moment drop on over to the new blog of Tim O'Connor – a former client who does just great PR work specifically for the golf industry. I love to play golf, but with running my own business and a young family I… Read More »Fore!