Oh no…….not the comfy chair!
McDonalds Canada is investing over $1 billion on its 1,400 stores to rip out the plastic seating and replace it with leather seating, plasma TV's and fireplaces in a bid to woo more customers. But does a comfy chair or two change the perception of the brand? Starbucks has comfy chairs and wi-fi, but then I expect that, it's an integral part of their brand – but wi-fi and fireplaces… Read More »Oh no…….not the comfy chair!