Canadian businesses are not so quick to be rushing to the blogesphere – but US corporations are certainly jumping on the Blog Wagon in earnest.
Vice Chairman Bob Lutx of GM is blogging – mostly product based rather than personal , but he's there, Donald Trump has a blog linked to Trump University and even McDonald's senior director of corporate responsibility has been blogging – defending the company's use of polystyrene cups for coffeee versus paper.
The thought is that business blogs are a way of building a sense of community around a company and its brand(s) – and a personal blog can be used in the same way to either promote yourself as an expert in an area to be possibly hired elsewhere or as a specialist for someone to hire you or your services as a self employed consultant etc.
Either way blogging should be another tool that you are considering as part of building your personal brand.
Happy blogging!