Let’s conduct an experiment.LinkedIn’s data that says making online impression takes between 5-10 seconds, and you had to choose the one word that you think best captures your personal brand essence and makes an impact on the next person you meet, what is it?
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LinkedIn’s data that says making online impression takes between 5-10 seconds
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If you had to choose the one word that you think best captures your personal brand essence and makes an impact on the next person you meet, what is it?
If one of the attributes you chose was Passionate, Creative, Experienced, Strategic, Focused, Specialized, Leadership, Expert, Certified or Excellent they are all good words to pick. However, they will not necessarily differentiate you, because, these are the top 10 buzzwords that LinkedIn recommends you remove from your profile because they are overused and lack meaning or differentiation anymore.
Don’t be hard on yourself if you had one of those top 10, using buzzwords is easy, it takes less thought, and we can avoid specifics, everyone else does it anyway, it helps us feel like we belong.
Keywords are what you want to use.
You need to be able to identify both your rational and emotional attributes. Rational are things you do so naturally and so well, your core strengths. Emotional are your differentiators, reasons why someone will work with you or for you, do business with you or hire you.
Further Reading
Don’t Forget to Say Hello on LinkedIn