As entrepreneurs and business owners, we often fall into the trap of knowing the answer.
After all, we have been thinking about the problem, challenge, or opportunity forever.
Of course, we are lying to ourselves.
I fell into this trap recently with a new business idea.
Until a piece of advice from someone much younger than me.
One of my partners daughters suggested running a few small ‘focus groups’ with my ideal avatar.
After a series of conversations I now have a much clearer picture of where the opportunities lie, what to include and what to avoid.
A great reminder – ‘Two heads are better than one, not because either is infallible, but because they are unlikely to go wrong in the same direction.’ – CS Lewis
The bonus? I have a ready-made list of early adopters.
Thank you to sarahblocks on Pixabay for the image.