On the sixth day of Christmas my brand strategist advised to me;
Know your key strengths.
Make.. it... u-n-i-q-u-e.
Decide on a niche,
Conduct a 360,
Set measurable goals,
and have very clear and focused VP’s.
Why spend so much time looking at improving weaknesses? You will have a handful of really key strengths that if you spent more time emphasizing you will be way more successful.
If you cannot articulate your strengths take the time to uncover them, use something like StrengthsFinder to get clear on these- its critical to your personal brand.