If the AMA can’t get it right……

I used to subscribe to MarketingPower.com the e-zine of the American Marketing Association, but found that the newsletter was too long and much of the news was duplicated from other sources or not relevant to what I wanted to read - so I unsubscribed.

Four months later I am still trying to unsubscribe!

If the AMA can't even get the basic concepts of e-marketing right - what hope is there for e-marketing and direct marketing generally or for clients to make objective decisions about who is qualified to help them?

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