To some the answer is yes. To most of us in the world of personal branding absolutely not.
But, it was not until I worked with an image consultant (Amy Casson of Polished Image) that I realised how critical it really was - it can sometimes be the difference between success and failure.
You know how great you feel when you are in your favourite suit or outfit (think about when you have an important meeting or interview you always reach for THE outfit) it can make the difference between sealing the deal and feleing so so about the meeting.
A recent article in the Globe & Mail reminded me how important it is to look (and feel) from your head to your toes - this Italian showmaker written about is a perfectionist and a master craftsman and the journalist could almost think he was not wearing shoes - and the shoes were initialled.
Now just how great would that make you feel?