Personal Branding Hits Time Magazine

William Arruda the founder of Reach was interviewed this week for Time magazine about personal branding and specifically about the unique 360 Reach assessment that all of the Reach trained personal brand strategists use with thier clients.

It is a well written article and the journalist had gone to a number of sources to get input and perspective – she seemd to be living up to her brand skills that came up in her 360.

Tomorrow I will continue to be working with 7 more professionals who are going through the Reach personal branding certification program which I deliver for William globally. Them coupled with another half a dozen plus starting in November will get us very close to having 100 certified strategists around the world – its taken time but I really sense a whole new level of appreciation for the subject.

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