When you are working on positioning your personal brand as the one of choice, you can adapt from these few choice reminders at Jonathan Salem Baskin's blog - Dim Bulb - The Night After Christmas blog post.
And I could not resist this one from Dr Seuss -
"And the Grinch,with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so?
It came without ribbons, came without tags. It came without packages, boxes or bags.
And he puzzled and puzzled 'till his puzzler was sore.Then the Grinch thought of something he hadn't before.
What if Christmas,he thought,doesn't come from a store. What if Christmas, perhaps, means a little bit more."
One book to purchase in those Boxing Week sales, whether it is on sale or not - Dr Seuss - "Oh The Places You'll Go" - a simple classic.