The Art of Branding Yourself in Business

Good article recently on Yahoo's Investment website - check it out here - even the legendary marketing icon Al Ries is now talking about personal branding.

A key with personal branding is to know your target audience and what you are uniquely placed to do for them - as the article finishes - Know your target audience. This is critical to a personal branding campaign. "If you try to do everything, you won't please anybody,"

Great advice - take it.

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