The Everyday Acceptance of the Word ‘BRAND’

I was interested to see a flyer come through the mail today titled "Changing Brands Can Change Your Life" - it was an advertisement for environmentally friendly cleaning products and they were making an offer during World Environment Week - a good marketing tie in.

It caused me to think more on the development of my own personal brand and also what personal branding is doing for my clients - whilst we are not necessarily changing our brands we are able to more clearly identify our uniqueness and communicate it more effectively from a point of authenticity - that change is definitely changing our lives.

Please note: I reserve the right to delete comments that are offensive or off-topic.