According to a recent survey "Lady Geek" put out by Saatchi & Saatchi in the UK - women are feeling left out of the equation when it comes to buying technology.
You just need to take a look at the advertising that most of the Canadian electonics retailers put out there to understand if they get it or not.
Future Shop is all about loud music systems and TV's that cater to the sports jock - I do not recall seeing an ad that is female oriented.
Best Buy did have an ad recently that had a woman watching a love scene in a movie on a big screen tv - but the guy with the sales associate switched it to a foreign language sub-title - hardly women friendly! Although Best Buy in the US recently announced store makeovers to be more women friendly.
As technology becomes more and more the norm for all of us to use and be building our personal brands in the process, then women will be equally demanding in wanting the latest and greatest to do that - and making it fluffy and pink is not going to cut it.