Staying on the Bus is a chapter in the book, 4,000 Weeks by Oliver Burkeman, that I am reading each morning at the moment. It resonated with me for a couple of reasons. The first is the intention of the chapter, to impress upon the reader on a journey that jumping off too soon, without putting on the work and evolving, might lead to the frustration of never truly reaching… Read More »We Need You to Stay on the Bus
My new project, The Vibe Hamilton, has its second issue out today. It is a lot of work compiling a list of upcoming events for the week, but this week was a little easier than last. Hopefully, that continues! From puppy yoga to sushi making and a lot in between, check out all the great things to do in The Hammer – click here.
Personally, I am sad for humanity about the US election results. This line from my former business coach’s blog this morning seems like a good way to look at it. We ponder on the sometimes bewildering outcome of democracy in action (whilst reflecting on the privileges it brings) – and then adapt and get on with it. And looking forward The Daily Stoic perhaps captures it best; Our job today… Read More »Handling the Unexpected…and the Expected
It seems ironic that today, November 5th, election day in the United States is also the anniversary in the UK of Guy Fawkes. In 1605, Guy Fawkes, an early rebel, attempted to blow up the English Parliament but was caught and executed. Since then, people in England have marked the occasion by burning effigies of him and setting off fireworks. Any excuse for a party! Remember, remember the 5th of… Read More »Remember, Remember the 5th of November, Gunpowder, Treason and Plot
However much we try, we will all be distracted by the US election this week. Even if it’s telling ourselves it doesn’t matter. I don’t think I have ever been so attached to a political outcome that I do not even get a vote. Even in the last six weeks, the word “election” was said on 100 earnings calls of S&P 500 companies, the most in that timeframe ever, according… Read More »The US Election: Stay Calm and Carry On
What should be my brand colours and fonts, is a common question I get asked often. When choosing brand colours and fonts, it’s key to focus on both the visual impact and the message they convey about your brand. Here are some factors to consider: 1. Brand Personality and Values Define Your Brand Personality: Are you aiming for a friendly, approachable vibe or a more professional, serious tone? Colours and… Read More »Nail Your Brand Look: A Quick Guide to Choosing Colours and Fonts
A local newsletter is a market I had not considered until this summer. After listening to a podcast episode with Nathan Barry, I was so intrigued that I found the episode on YouTube watched it, making notes. I then started to explore more about local newsletters. What I found was surprising and inspiring. I love my adopted city, Hamilton, Ontario and I love finding new places to go and things… Read More »A New Local Events Newsletter for Hamilton, Ontario
Halloween might make for a great marketing case study. But from a child’s perspective, Halloween is the ultimate case study in fun and strategy! Kids make the most of Halloween in ways that can help you with your marketing tactics: Clear Goals and Rewards: Kids know what they want—candy! They set a clear goal (fill up their candy bags) and know the reward at the end, showing how goals and… Read More »7 Halloween Inspired Marketing Lessons Kids Can Teach You
The deadline has been looming. But because it is 100% my date it’s been easy to move the goalposts. Excuses can come really easily when you have self-imposed parameters. Sometimes, moving the finish line slightly can relieve pressure without sacrificing quality. Think of it as refining your timeline to suit your pace and workload, not as giving up on the goal. So tomorrow is launch day. Self-imposed deadlines can lead… Read More »Self Imposed Deadline? They Only Work If You do the Work
No tech. No power. On August 14th, 2003, 50 million people in North America went without for 30 hours. For one week every July while my kids were growing up we had a whole no tech week. It is almost a surreal experience not to feel tied to an e-mail or phone call or checking in on social media. Tech is our world. THE key tool in communication. But it’s… Read More »How Long Could You Survive No Tech?