LinkedIn’s Marketing team have tried to be creative and topical by linking the words that drive them mad as marketers and the NCAA March Madness bracketing. This really is a case of good and bad; Good and Bad words used. Good and Bad Marketing strategies . I have probably lost a few readers already because unless you are an American college basketball fan the chances are the bracket and maybe… Read More »The Good, The Bad and The Ugly of Buzzwords
Going into a meeting with or sending an e-mail to someone you don’t know can be a daunting proposition. So what do you do? Usually, the default now is to check out their social media profiles, website if they have one or other online resources. But Googling someone only gets you so far. With the advances in technology you would think (or hope) that perhaps you could find out a little bit… Read More »What Would You Like to Know About Someone Before You Meet Them?
A few years outgoing Google CEO Eric Schmidt said; “There was 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days, and the pace is increasing.” A number of experts and sources since then have debunked this figure. But the reality is we are inundated with new information every day and it’s only getting noisier. So how do… Read More »How to Filter Content on LinkedIn by Date and 1st Connections
We all have times on LinkedIn where we seem to get a flood of irrelevant connection requests. You check your network notifications, see the invite and think “Why has this person reached out to connect?” You see no relevance in their background or experience and with that awful generic invitation message you have no idea if they really are trying to connect with you for a specific reason or they… Read More »Tired of too many irrelevant LinkedIn connection requests?
Do the holidays already seem a fading memory? Last years work and business success or impact might already be a distant memory too. If the end of 2018 for you was anything like it is for many of us, you found yourself having to try and wrap up some key projects, drive in some final numbers, perhaps even complete performance reviews and other year-end tasks. Then, before you can catch… Read More »ONLY Do These 7 Things in 2019
NO WIFI. I know it’s a first world problem that we have all faced at one time or another. But the more and more we become reliant on being constantly connected the more heart stopping this can be. Especially after coming back to the first full day of work after the holidays. You have deadlines to meet, appointments made, documents to share, a webinar to attend or conference call to… Read More »Is No WiFi A First World Problem?
This was a question I was wrestling with my 2019 planning. You probably struggled with reading almost anything, anywhere over the last few days without stumbling across an article about habits, goals or resolutions or a combo of all three. To be honest I started to find it all a bit confusing. Perhaps I am making it more than I should. BUT there certainly seems to be some disagreement over the… Read More »Is It Best to Look Back or Forward?
I am sorry to break this to you, but no-one is waiting by their computer or phone to see what you just did on LinkedIn or recent profile edits. There, I told you. Fact is we are all busy, we all have multiple notifications from numerous platforms and software and we are overwhelmed. Chances are you are not surprised, shocked or maybe not even upset. After all it has been… Read More »No-one Is Waiting For Your LinkedIn Updates
The demise of video happened a few years ago. I wrote about it here on this blog. Well, at least the video cassette and the bankruptcy of Blockbuster. “Internet Killed the Video Star” Even the big local video and DVD store in my hometown, that was hanging on and hanging on, has finally succumbed to the onslaught of streaming entertainment. BUT, of course, it does not mean video is dead. Far… Read More »The #1 Action to Boost Your Personal Brand in 2019
LinkedIn can be a frustrating beast at the best of times. The platform has numerous glitches and errors that need addressing, some of them have been going on for months. And then on the other hand they launch a new feature which you have to question the purpose or the value of, like this latest one in the posting into your newsfeed. This is being rolled out fairly rapidly so… Read More »Did you see this new LinkedIn posting feature?