For the last 5+ years my services and personal brand focus have been heavily focused in the real estate investing space. It has proven to be a valuable and enjoyable journey and I have learnt a ton about a whole new area of business. It has even helped me with our own short-term rental. Unless you have been on another planet or not read a headline in the last… Read More »Did You Ask Your Personal Brand – Does it Pencil?
One thing that you can claim ownership over is your personal brand because it reflects your unique strengths and qualities that set you apart and make you memorable, trusted, and influential. Your super hero powers. You might be surprised to hear that both DC and Marvel have owned the trademarks on both ‘super hero’ and ‘super heroes’ for decades. That is until they threatened legal action against S.J. Richold, the… Read More »Are You Marketing Your Personal Brand Super Hero Skills?
I love reading newsletters. But only the right newsletters. (A lot are a waste of time, unfortunately) If you are at all interested in learning about growing a creative business, here are three that are worth your time: Nathan Barry – Founder Convertkit (soon to be Kit). He shares the lessons and observations of designing products, running and growing a business and he does it very clearly and in an… Read More »My 3 Favourite Newsletters For Learning How to Grow a Creative Business
Email is alive and well. Believe me, it’s better for your marketing. After all, have you noticed how much more junk is appearing in your social media feeds? I conducted an unscientific review of my LinkedIn, Instagram and Facebook feeds this week and found 3-5-3 in my feeds. LinkedIn – every 3 posts (like clockwork) was a Promoted post. Instagram – every 5 posts (sometimes less) was either an ad… Read More »Stop Wasting Time on Social Media! 3 Reasons Email Gets You Better Results
Choosing the right name for your personal brand, product, service or even company can be one of the most important decisions you’ll make as an entrepreneur. Several years ago when I was in a group coaching program we all spent an inordinate amount of time coming up with names for our services, products and websites. I hate to think how many obscure websites were registered because one of us had… Read More »10 Key Points to Consider When Naming Anything – Including Your Personal Brand
Learning about your personal brand should be a constant action, but back to school is an opportune time to take a longer look at how you are managing your personal brand. With kids heading back to school, many parents are feeling a mix of excitement and relief. But September doesn’t just bring a fresh start for students—it’s a great time for us to reflect on our personal and professional… Read More »Back to School, Back to You: Refresh Your Personal Brand with These 5 Simple Tips
Are you ready for an unexpected turn in my podcast journey? This podcast has covered crucial topics like writing, social media, graphics, and AI to help you grow your brand. In this final episode, I share my learnings from a transformative 30-day writing challenge. By writing daily, I discovered my true passions: personal branding, small business lessons, and consuming business books. These new interests have inspired me to pivot and… Read More »Time to Say Farewell But Not Goodbye!
Summer is not all sunshine and ice cream. Time to turn on the RINSE cycle. 5 action steps to reassess and realign what matters; Don’t let things that don’t matter, get in the way of actions that do and follow the RINSE Cycle 1. Refocus on projects that align with what excites and interests you and. align with your business or career objectives. 2. Identify activities that no longer… Read More »5 Action Steps to Reassess and Realign What Matters Using the RINSE Cycle
I don’t usually buy a book that a character recommends on a Netflix show. But I made the exception with Unreasonable Hospitality by Will Guidara because some of the best stories I can recall and share are restaurant-related. IMHO this is the best book ever written on Customer Service. If you’ve read it, then you know exactly what I’m talking about. But if you haven’t, here’s why: Reason #1: Broader… Read More »4 Reasons Why I Think Everyone Should Read Unreasonable Hospitality
And the winner is… a unique tradition and stories and their connection to content marketing. Regardless of which team wins each year, the real winner is how the Cup is celebrated versus other professional trophies. There are many superstitions, traditions and anecdotes connected to ‘Lord Stanley’s Mug’ (check them out here) that make for great content and an elevated position for a sport that has less than 10% of basketball’s… Read More »7 Content Marketing Lessons from The Stanley Cup for Small Businesses