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Personal Brand Book Review – One Piece of Paper

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One Piece of Paper – The simple approach to powerful, personal leadership. © 2011 by Mike Figliuolo, 237 pages, Hardback 5R Score: 30/35 The Leadership Maxims Approach Leading Yourself Leading the Thinking Leading Your People Leading a Balanced Life Making it Real On a scale of 1-7    Relevance – is it right for personal branding? - 6 Resonance – does it make sense to the reader? - 6 Relation – is… Read More »Personal Brand Book Review – One Piece of Paper

Was last Friday a little friggatriskaidekaphobic for you?

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Scary movies aside, the fear of Friday 13th is very real for many people. That does not even include all the residents of Port Dover, Ontario who are descended upon by up to 250,000 bikers each time the 13th falls on a Friday.  I am sure with the good weather last week they had another big day.  In other cultures various other days are considered unlucky. In Spanish speaking countries… Read More »Was last Friday a little friggatriskaidekaphobic for you?

Why having an Axl to grind damages your personal brand

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This weekend see's the induction of Guns & Roses in to the Rock & Roll Hall of Fame in Cleveland – minus Axl Rose. In fact his long running dispute with some of the original band members seems to be continuing to the point where he has asked not to be included in to the induction. With very lawyer type language and a very impersonal letter to "the hall, band… Read More »Why having an Axl to grind damages your personal brand

Why are you still sending your resume?

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According to recent Ladders.com research, the average time spent by a recruiter reading your resume is now just 6 seconds! Hopefully if the recruiting person is internal or a hiring manager the time is longer, but realistically it still might only be a few more seconds. The article shows images of two different resumes and the heat spots where eyes were tending to focus on in the short time they… Read More »Why are you still sending your resume?

Who are you fooling with your personal brand?

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Okay, I admit it, he got me – April Fool. One of my favourite business people Sir Richard Branson announced that due to the uncertainty over currency fluctuations for vacationers he was launching his own currency within Virgin Holidays. Of course the launch was the morning of April 1st!  What made it such a good April fool trick was that given his personal brand this actually could be the kind of… Read More »Who are you fooling with your personal brand?

You’ll Only Get My Facebook Password From My Cold Dead Hands!

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This past week a story started circulating that managers were asking for employees or job candidates for their Facebook passwords.  An employment lawyer would answer this better, but I am fairly sure this cannot be allowed (at least in Canada) – unless of course the employee is using their Facebook profile to post company information, offers etc. But why would they? Of course the US Senate has already looked at… Read More »You’ll Only Get My Facebook Password From My Cold Dead Hands!

It’s time to play the music, its time to hit the lights – its time to stand by your personal brand

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The very public resignation by Greg Smith from Goldman Sachs last week using an op-ed piece in the NewYork Times is not a recommended tactic for your career! Certainly not at the top of your personal brand communications plan! However, what he did was good personal branding. One of the very first exercises that I get clients to undertake and a core part of the personal brand building foundation is… Read More »It’s time to play the music, its time to hit the lights – its time to stand by your personal brand

How to build your personal brand using social media

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This past week I attended a webinar by Chris Brogan, author of a great book with Julien Smith called 'Trust Agents' and Lewis Howes an expert on webinars. There were three good take aways for me as a small business owner, especially with regards to Google+ which had given up on. I summarised them in a short video that you can watch here. (Apologies the weather was so nice I… Read More »How to build your personal brand using social media

Is there a magic pill to deal with those extra 24 hours?

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Rather predictably, especially given the current economic climate, the news headlines for today, February 29th have been about the extra costs the leap year brings. Extra payroll for hourly or weekly paid workers, extra power to run businesses, extra IT costs to deal with computers and chips that cannot allow for the extra day.  There’s also a leap second — the extra moment added to atomic clocks to keep them… Read More »Is there a magic pill to deal with those extra 24 hours?

Personal Brand Book Review – 18 Minutes

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18 Minutes – Find Your focus, Master Distraction and Get the Right Things Done © 2011 by Peter Bregman, 263 pages, Hardback 5R Score: 28/35 The 18 Minutes   Part One – Pause Part Two – What is This Year About? Part Three – What is This Day About? Part Four – What is This Moment About?   On a scale of 1-7    Relevance – is it right for… Read More »Personal Brand Book Review – 18 Minutes