Ogilvy & Mather have done it again – another great, thought provoking, no holds barred viral ad as part of their Dove work – See ad 'Onslaught' on You Tube – just brilliant. O&M have done a fantastic job of getting their client very clear on their positioning, target audience and brand – are you able to say the same about your personal brand?
According to a recent survey "Lady Geek" put out by Saatchi & Saatchi in the UK – women are feeling left out of the equation when it comes to buying technology. You just need to take a look at the advertising that most of the Canadian electonics retailers put out there to understand if they get it or not. Future Shop is all about loud music systems and TV's that… Read More »Women May Not All Be Geeks – But They Do Use Technology
The recent Catalyst survey out of New York has found that companies with a higher representation of women on their boards perform better financially. The impact of this report (and many others in the past – perceived to be biased or not) goes much deeper and all companies need to take notice at all levels. Women represent the larger percentage of decision makers in almost all product and service categories… Read More »Getting Women On (the) Board Through Personal Branding
So just how original can you be with your personal brand? How about to the point where you (i.e. your own DNA) IS the piece of art? DNA11.com, a Canadian based company, has developed a process to collect your DNA and then turn it in to a one off piece of art. They also do the same with your fingerprints. Perhaps this is the ultimate in displaying your personal brand!
To some the answer is yes. To most of us in the world of personal branding absolutely not. But, it was not until I worked with an image consultant (Amy Casson of Polished Image) that I realised how critical it really was – it can sometimes be the difference between success and failure. You know how great you feel when you are in your favourite suit or outfit (think about… Read More »Is Personal Branding Just About Image?
Are you doing enough to stand out from the crowd in your exchanges with people? In a meeting most of us will present business cards, perhaps even give someone a promotional item with our company logo on and if its something a little more formal or special perhaps even a gift. But does any of this refelct your personal brand? Certainly in the work that I do with executive and… Read More »How do you Exude your personal brand?
So just how indispensable do you think you are at work? Do you plan to take some vacation time this summer? If the same numbers apply south of the border as they do here in Canada, according to two recent surveys by Monster.ca it would appear a high number of us feel we cannot even leave work to take a vacation – let alone need to stay connected if we… Read More »So Where is the 4 Hour Workweek?
“The reports of my death have been greatly exaggerated”Mark Twain And the often reported impending end of the resume have also proven to be exaggerations. The resume as a career marketing document certainly has its place and while with the advent of more technology the death of the resume is being predicted it will likely be a long time before we see the resume disappearing or being replaced. However the… Read More »How personal branding can be used to create more than a resume
This coming weekend in my home town of Dundas is Buskerfest. Its a 2 and a half day street entertainment event that sees the main street closed and various international street performers plying their trade up and down the town – it is one of the best small town events I have been to. Street entertaining is all about personal branding – knowing what your unique value is and communicating… Read More »What Street Entertainers Can Teach You About Personal Branding
There is a good article in this weeks Globe & Mail written by the president of one of the large ad agency offices in Vancouver – "Enough With Follow-the-Leader Marketing" giving examples of how some successful brands have broken the traditions of what was expected in their space and subsequently been noticed. This tactic can apply just as easily to building your personal brand. Personal branding is about demonstrating your… Read More »Same Old, Same Old – Does Not Apply