In his Monday Manager blog, Harvey Schacter ,over at the Globe & Mail, talks about stories that arouse peoples interest have emotional connections. He is referencing comments of Lois Kelly who is the author of Beyond Buzz, The Next Generation of Word of Mouth Marketing. Seth Godin spoke about similar things in All Marketers Are Liars , in fact if you consider most of the buying decisions you make be… Read More »It’s All Emotional
Over the weekend I had the opportunity to be speaking in Rochester, New York to a group called Rochester Asian Networking, which is a getting together of Asian employees from the principal employers in the city – namely Xerox, ITT, Kodak and Bausch & Lomb. There was an enthusiastic turnout on a Saturday morning and the day created quite a buzz. The message of using personal branding to manage your… Read More »Build Your Network
Today I am travelling down to Rochester in New York state to speak tomorrow morning to a networking group of Asian employees from some of the city's largest employers – Xerox, Bausch & Lomb, ITT and Kodak. There is a real rise in interest from employees as to how they can use personal branding to advance their careers internally , its no longer just for the job seeker looking to… Read More »Personal Branding for Corporate Success
The second issue of Personal Branding Magazine has just hit the web today and I was one of the invited contributors. All proceeds go to the American Cancer Society and there are 37 articles all about the various facets of personal branding from an array of global contributors. Personal Branding Magazine link
If you ever have to question or find a reason to follow your passions and follow your dreams watch this excerpt from the Oprah show – its an extremely humble, brave and fun man called Randy Pausch a university professor delivering his last lecture. You Tube Video of Randy Pausch delivering his last lecture If you delivered your last 'speech' what would you want to be saying?
In celebration of the 10th anniversary of Tom Peters’ thought provoking-article on Personal Branding published in Fast Company, leading Personal Branding Strategists—including many certified by Reach (a leading authority in Personal Branding worldwide) have planned the most exciting event ever on Personal Branding. Peters’ article launched “Brand You Thinking” as the new revolution in which professionals could manage their careers, and it has now become a mainstream concept ten years… Read More »THE BIGGEST THING TO HAPPEN IN PERSONAL BRANDING IN 10 YEARS
September and October have been busy months for me in speaking about personal branding – there has been a surge of interest from both professionals and small business owners. The number on question, perhaps not surprisingly, has been "How do I build my personal brand on line?" – or words to that effect. Everyone is hearing about Facebook, MySpace, getting 'Googled' and they want to know one of three things;… Read More »Building Your On Line Personal Brand
According to a recent IBM human capital study there is a leadership vacuum developing in organizations because internal talent is not being recognised. Actually in many cases it is being recognised, by current managers who are reluctant to let good perfromers move in to other departments – ultimately this is either going to lead to conflict or frustration – either way an unhappy employee and potentially soon to be ex-employee.… Read More »Are You Getting Noticed at Work?
This is something that you might be hearing more of in the coming years if the results of a recent Ipsos Reid / BMO Financial survey are anything to go by. Increasing numbers of baby boomers are not ready to pack it all in – 18% of men and 12% of women are expecting to be working in business until they die – and its not all about the money.… Read More »Retire? Me?!!
There was an interesting article on the Electronic Recruitment Exchange this week by Kevin Wheeler – No Women at Apple's Top, about the fact that the technology industry in Silicon Valley has the lowest number of women in senior positions (just 9%!) and that Apple, one of the most innovative and forward thinking companies has none! Many of the women that I work with do not expect (nor want) special… Read More »Why Hire Women?