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Celebrity branding

Does Coca-Cola Allow Foul Language To Endorse Products?

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An Associated Press report this week reported that one of the UK's top soccer players was removed from a nationwide school soccer promotion because of his swearing at referees. Wayne Rooney, a 19 year old who came to the spotlight at last years European championships with a world class display, has been dropped from appearing as the star guest at the under 13 semi-final for the Coca-Cola Cup due to… Read More »Does Coca-Cola Allow Foul Language To Endorse Products?

“Treachery With a Smile on its Face”

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An article yesterday in the UK newspaper The Daily Telegraph reports that Lady Margarent Thatcher the former UK Prime Minister is suing the BBC over mis-use of one of her copywrited phrases. The phrase 'treachery with a smile on its face' was used to describe her ousting as leader of the Conservative party by her cabinet colleagues. The BBC was running a week long 'Thatcher Week' and used the phrase… Read More »“Treachery With a Smile on its Face”

The Rebel Billionaire v The Apprentice

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"We spend most of our lives working. So why do so few people have a good time doing it? – Richard Branson It has been interesting to watch over the past few weeks the differences between Richard Branson and Donald Trump in their respective 'business game shows' and I enjoy both programs for different reasons. Trump is the typical big deal maker, if its not big he's not interested and… Read More »The Rebel Billionaire v The Apprentice

Have I Told You Lately That I Love You?

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"Where there is love, there is life" – Gandhi It would be interesting to profile Van Morrison in the personal branding process. Obviously a highly skilled and talented musician, but also firecely private and very unexpressive or emotional on stage – almost the opposite of everything you see in the music business today. A couple of Fridays ago I surprised my wife for our wedding anniversary by taking her out… Read More »Have I Told You Lately That I Love You?

The Power of Focus

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"Experience is not what happens to a man, it is what a man does with what happens to him." – Aldous Huxley I am continually dipping in to a book (which is on my 'what I am reading' list) – The Power of Focus and I am attempting to incorporate a little of the book each week in to my life. This title is very apt in relation to my… Read More »The Power of Focus

The Power of Preparation

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Preparation is everything. Noah did not start building the ark when it was raining" – Warren Buffett As I write this I am just about to start watching the second of England's three qualifying soccer matches at the 2004 European Championships. If they do lose to the Swiss I really am not eating Toblerone again.It was interesting to read, after the disappointing two goals in the last 3 minutes victory… Read More »The Power of Preparation