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How personal branding can be used to create more than a resume

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“The reports of my death have been greatly exaggerated”Mark Twain And the often reported impending end of the resume have also proven to be exaggerations. The resume as a career marketing document certainly has its place and while with the advent of more technology the death of the resume is being predicted it will likely be a long time before we see the resume disappearing or being replaced. However the… Read More »How personal branding can be used to create more than a resume

Is Your Brain (and Brand) Engaged?

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Last night I attended the ICF Toronto chapter meeting and was treated to two presenters and a very entertaining and worthwhile evening. The first speaker was David Rock author of 'Quiet Leadership' – Help people think better, Don't tell them what to do! He is starting to do some interesting work around relating neuroscience to coaching – brain based coaching – and how the brain reacts when we try to… Read More »Is Your Brain (and Brand) Engaged?

All Marketers Are Liars

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Today is the launch of Seth Godin's new book – 'All Marketers Are Liars' – from what I have read so far another winner and one you should add to the book shelf.

All Marketers Are Liars

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I am really excited – just received my advance copy of Seth Godin's new book – "All Marketers Are Liars – The power of telling authentic stories in a low-trust world" and could not wait to start reading it. I have enjoyed 'Purple Cow' and 'Free Prize Inside' his last two books, what I have read so far is already stirring ideas and thoughts – check a future newsletter for… Read More »All Marketers Are Liars

The Influential Leader – Unleashing power in people

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This was the title of of the simulcast leadership presentation I went to on Friday and it was well worth the trip down to one of my favourite parts of Ontario – Niagara-on-the-Lake. There was a mixture of presenters but the entrance fee was paid for by just listening for 35 minutes to Marcus Buckingham author of Now Discover Your Strengths. It is a recommended read to my clients and… Read More »The Influential Leader – Unleashing power in people