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Y.O.U. (Your Operating Uniqueness)

“I messed up. I owe everyone an explanation.”

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These are not always the words you would expect to hear from a leading CEO when admitting that a move they made in the market was the wrong one, or at the very least one that should have had a more considered approach.  They are certainly not the words that Jim Balsilee the Co-CEO of Research in Motion, makers of the Blackberry, has uttered (well at least not publicly). The… Read More »“I messed up. I owe everyone an explanation.”

Personal Brand Book Review – The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand.

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The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand. © 2010 Trevor Clawson – 210 Pages Paperback 5R Score: 29/35 The 10 Secrets Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial 10. Be bold On… Read More »Personal Brand Book Review – The Unauthorised Guide to Doing Business the Jamie Oliver Way – 10 secrets of the irrepressible one-man brand.