When Chris Weiher first considered producing video marketing content on LinkedIn, he thought it would be complicated and expensive. Little did he know that it would become a powerful tool for building his personal brand and connecting with like-minded professionals. Through his journey, Chris discovered the secret to unlocking the potential of LinkedIn – and it all starts with authenticity and consistency. What will Chris do next?
- Strengthen your personal brand through dynamic video marketing content on LinkedIn.
- Master techniques for crafting captivating, audience-driven video narratives.
- Harmonize your professional life, niche expertise, and personal passions in your content creation.
- Discover innovative tools to boost video production efficiency and ignite fresh ideas.
- Cultivate a mindset of experimentation and dedication to achieve video content mastery.
The Importance of Video Marketing in Personal Branding
Video has become an influential tool in personal branding, as it allows professionals to showcase their expertise, connect with their audience, and create a strong online presence. With the popularity of video content on social media platforms, such as LinkedIn, incorporating video into one’s personal branding strategy can help establish credibility and authority in one’s niche.
Video marketing content allows the audience to see the person behind the brand, making it easier to establish trust and build rapport. Therefore, taking advantage of video marketing can lead to increased visibility, higher engagement levels, and a more potent personal brand.
In the podcast, Chris Weiher discusses the significance of video in business, emphasizing the power of creating content for a targeted audience rather than mass consumption. By focusing on producing videos aimed at a specific group with tailored topics, one can engage in meaningful conversations and create content that evokes thoughtful responses.
Chris believes that video should be seen as a tool for networking at scale, further strengthening the importance of incorporating video content in personal branding on LinkedIn.
Chris Weiher is a video producer with over 20 years of experience in the industry. Chris’s company, CLEAVER Creative has created B2B animations, sales presentations, and commercials seen by millions and now works with business owners to help them create their own videos and he only cares about results.
Connect or follow Chris on LinkedIn for weekly tips on how to use video for your business!
https://www.linkedin.com/in/chrisweiher
The resources mentioned in this episode are:
- Start using video as a networking tool to reach a larger audience and engage with potential clients or partners.
- Focus on creating content that you are passionate about and that will resonate with your target audience.
- Experiment with different types of content, such as business-related topics, broader business practices, and personal interests.
- Utilize LinkedIn as a platform for sharing video content and building valuable connections.
- Set clear goals for your video content, whether it’s building a presence, generating sales, or establishing trust.
- Be consistent in your video posting schedule, aiming for at least once a week to maintain engagement.
- Use video content to complement other forms of content, such as case studies, testimonials, and articles.
- Monitor engagement metrics and rich conversation quality to assess the effectiveness of your video content.
- Adjust your content strategy based on feedback and engagement to continually improve your video marketing efforts.
- Consider collaborating with video production experts or investing in video marketing services to enhance the quality and reach of your video content.
Timestamped summary of this episode:
00:00:00 – Importance of Video in B2B Marketing,
Chris Weir emphasizes the importance of video as a networking tool, especially for those in the B2B space. He suggests thinking of it as networking at scale and not worrying about making the perfect video. Passionate and niche content is key, and if you care about it, other people will too.
00:05:36 – Video for Business to Consumer,
Although Chris specializes in B2B video marketing on LinkedIn, his insights apply to B2C video marketing as well. He suggests that real estate investors only need a small pool of engaged viewers, and passionate content is key in building a loyal following.
00:08:14 – Mixing Personal and Business Content,
Chris advocates for mixing personal content with business content to create a well-rounded brand personality. He suggests picking no more than three content silos, such as business-specific content, broader business content, and personal interests. Affinity topics, such as sports or family, can also be effective.
00:11:46 – Setting Goals and Metrics,
Chris suggests that goals for video marketing on LinkedIn can include building a presence, making sales, or attracting progress. Metrics to track include views, impressions, likes, and comments, but the richness of conversation is more important than views or likes. Sales cycles may take a long time, so it’s important to focus on building relationships and trust over time.
00:13:42 – Importance of Video in Building Trust,
Chris emphasizes that video can shortcut the relationship-building process and create a no-like-trust element. Video can be used to focus on either no or like, while other types of content, such as case studies or testimonials, can be used to build trust.
00:14:49 – The Importance of Video in Personal Branding,
Chris Weiher emphasizes the importance of videos in personal branding and suggests that one video per week is a good starting point. He compares the consistency of showing up every week to a networking event where people forget you if you don’t show up.
00:15:52 – Varying Calls-to-Action in Videos,
Chris Weiher recommends varying calls-to-action (CTAs) depending on the content of the video. He suggests that sometimes a CTA can be as simple as asking viewers to leave a comment or to DM the speaker.
00:17:25 – LinkedIn Company Pages,
Chris Weiher suggests that company pages on LinkedIn are necessary but not ideal for outbound content creation. Instead, he recommends that content comes from individuals and their personal profiles.
00:18:30 – Tips for Creating Videos,
Chris Weiher suggests using a square timeline and natural lighting to create videos for LinkedIn. He also recommends starting with a phone’s camera and practicing to improve.
00:25:24 – Attention-Grabbing Descriptions,
Chris Weiher advises creating an attention-grabbing description for videos to prevent viewers from scrolling past. He suggests using metaphors or stories to capture viewers’ attention.
00:29:13 – Why Chris Weiher follows Gary Vaynerchuk,
Chris Weiher admires Gary Vaynerchuk because of his sense of humor and genuine personality. He recommends people watch his videos and follow him in the video world.
00:30:00 – Clockwork by Michael,
Chris Weiher’s favorite business book is Clockwork by Michael because it emphasizes the importance of having systems in place and refining them over time. He shares that his team now has checklists and video tutorials for every project.
00:31:24 – Latest Piece of Technology,
Chris Weiher recommends Riverside for podcast production and ChatCheap for brainstorming. He believes that AI and other similar technologies will become more prevalent in the future.
00:32:43 – Favorite Quote,
Chris Weiher’s favorite quote is “The only place that success comes before work is in the dictionary” by Vidal Sassoon. He believes that everyone should work hard to achieve success.
00:33:25 – Where to Find Chris Weiher,
Chris Weiher encourages people to connect with him on LinkedIn. He loves building relationships on the platform.
Connect with me here:
- https://paulcopcutt.com/
- https://www.linkedin.com/in/paulcopcutt/
- https://www.facebook.com/paulcopcutt/
- https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw
- https://twitter.com/paulcopcutt
Other episodes you’ll enjoy:
Mastering Pay Per Click Advertising: Boost Your Brand & Conversions
https://paulcopcutt.com/episode106/
Maximizing Content Marketing Strategies: Validate, Deliver Live, Develop
https://paulcopcutt.com/episode105/
Maximizing Relationships: The Non-Hustle Approach to Real Estate Investing
https://paulcopcutt.com/episode104/
When you’re ready here is how I can help you;
Work with me and my team on defining and growing your personal brand and building your business.
Let’s set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb