Oh the places your personal brand will go

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Oh the places you'll go
Recently I was asked to contribute an article to a month long blogathon put together by fellow brand strategist Peter Sterlacci. Below is my contribution. The 30 authors offered up a wide array of personal brandng related advice, it was a great month of information and insight.

The great news is that all the posts have been compiled in to one e-book which you can get at no charge, just by e-mailing our office (AT) squarepegsolution.com with Blogathon  E-book in the subject heading. Enjoy!

Almost 15 years on and I unfortunately find that most college and certainly high school graduates still have very little concept or exposure to the notion of managing proactively their personal brands.

It frustrates me no end. I know that many great personal branding experts are making every effort to get that message out there to schools, college and universities. I look forward to the day it is mandatory on the career curriculum and every career counsellor covers it.

In the meantime a very popular graduation gift at this time of year is the Dr. Seuss book “Oh the places you’ll go” – so with some apologies to Theodore Geisel please send this is to every graduate (new and old) – congratulations and may your brand go with you.



Today is your day.

30x30x30 blogathon reader

It's your brand YOU day!


You have attributes that stand out. 

Skills that show you've paid your dues.

You can steer yourself

Any direction you choose. 

You're on your own. And you know what you know. 

And YOU is your brand, you can decide where to go.


You won't fall behind, you'll find those with a need.

You'll pass by the others, because you're so branded to lead.

Wherever you work, you'll be the best of the best.

Wherever you go, you will top all the rest.  


Oh the places you'll go. Following your passions is fun. 

Being true to yourself, means we all feel that we've won. 

And with values aligned and purpose all set.

Achieving your goals is one sure fire bet. 

Fame! You'll be famous as famous can be. 

But it's all been authentic, because you said "It's all me!"


And will you succeed?

Yes! You will indeed!

(98 and three-quarter percent guaranteed)




Buy your web site domain 

Before someone else takes it away

Because owning your name

Certainly matters today. 

But the critical part is developing your brand foundation.

Owning the definition of YOU makes you live with elation. 

You're off to great places!

Today is your day!

Your life is waiting.  Don’t stay on the shelf

Your personal brand is all about being yourself!


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